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TestComplete VS Optimizely

Compare TestComplete VS Optimizely and see what are their differences

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TestComplete logo TestComplete

TestComplete Desktop, Web, and Mobile helps you create repeatable and accurate automated tests across multiple devices, platforms, and environments easily and quickly.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • TestComplete Landing page
    Landing page //
    2023-09-20
  • Optimizely Landing page
    Landing page //
    2023-10-04

TestComplete features and specs

  • Ease of Use
    TestComplete has a user-friendly interface that allows both technical and non-technical users to create automated tests with ease.
  • Scriptless Testing
    The tool supports keyword-driven testing, enabling users to create automated tests without any scripting knowledge.
  • Multi-Technology Support
    TestComplete supports testing for a wide range of technologies, including desktop, web, and mobile applications, making it a versatile tool.
  • Integration Capabilities
    It easily integrates with other SmartBear tools and third-party tools like JIRA, Jenkins, and Azure DevOps, facilitating a smooth CI/CD process.
  • Parallel Test Execution
    TestComplete allows for parallel test executions, which can significantly reduce the total testing time and speed up the development cycle.
  • Object Recognition
    The tool includes advanced object recognition methods that ensure automated tests are stable and resilient to changes in the application's UI.
  • Comprehensive Reporting
    TestComplete provides detailed test reports and logs, helping teams quickly diagnose and address any issues that arise during testing.

Possible disadvantages of TestComplete

  • Cost
    TestComplete is relatively expensive compared to other automated testing tools, which can be a significant investment for small and medium-sized businesses.
  • Resource Intensive
    The tool can be resource-intensive, requiring significant system resources for smooth operation, which might affect performance on less powerful machines.
  • Learning Curve
    Despite its user-friendly interface, there can be a steep learning curve for users who want to utilize its more advanced features.
  • Limited Community Support
    Compared to some other popular testing tools, TestComplete has a smaller user community, which can make it challenging to find solutions to uncommon issues.
  • Complex Licensing Model
    The licensing model can be complex, potentially confusing for new users who need to understand different types of licenses and their limitations.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of TestComplete

Overall verdict

  • Overall, TestComplete is considered a robust and comprehensive tool for automated testing. Its user-friendly interface and powerful testing capabilities make it a worthwhile investment for many organizations aiming to improve their software testing processes.

Why this product is good

  • TestComplete is a popular automation tool for UI testing, known for its ease of use, broad range of supported applications, and testing capabilities. It supports multiple scripting languages, such as JavaScript, Python, and VBScript, allowing testers with varying coding skills to utilize it effectively. Its record-and-playback feature makes creating tests straightforward, and its extensive integration options with other tools enhance its functionality and flexibility. Additionally, TestComplete automates functional, regression, and performance testing, which contributes to higher-quality software releases.

Recommended for

    TestComplete is recommended for organizations seeking a reliable UI testing tool that supports both desktop, mobile, and web applications. It is especially beneficial for testers who appreciate the flexibility of choosing from multiple scripting languages or those who prefer a record-and-playback approach. It suits both small teams looking for straightforward solutions and larger enterprises that require more advanced integration and automation capabilities.

TestComplete videos

+ Add

TestComplete: The Easiest-to-Use Automated UI Testing Tool

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to TestComplete and Optimizely)

TestComplete

Optimizely

Automated Testing
100 100%
Automated Testing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Website Testing
100 100%
Website Testing
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using TestComplete and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare TestComplete and Optimizely

TestComplete Reviews

Best Automation Testing Tools (Free and Paid) | July 2022
TestComplete is a commercial testing tool and it allows you to create reusable tests for all web applications including modern JavaScript frameworks like React and Angular on 2050+ browser and platform configurations.
Source: www.softwaretestingmaterial.com
Top 10 Best Selenium Alternatives You Should Try
TestComplete is an influential and tough automated tool for testing mobile, desktop and web applications. It can be integrated with open source tools like Selenium, Jenkins etc. TestComplete supports few name mapping functions and GUI features that are not available with Selenium.
Source: www.softwaretestinghelp.com
Top 6 Complete Automation Testing Solutions
TestComplete is an automation testing tool developed by SmartBear and used for web, mobile and desktop applications. The main feature of this tool is the object recognition engine that can detect dynamic elements from a UI.
Source: dzone.com
Top 20 Best Automation Testing Tools in 2019 (Comprehensive List)
TestComplete is the top automation testing tool for desktop, mobile and web applications. With TestComplete, you can build and run functional UI tests via robust record & replay capabilities or by scripting in your favorite languages, including Python, JavaScript, VBScript and more.
Source: www.softwaretestinghelp.com
Top 20 Best Automation Testing Tools in 2018 (Comprehensive List)
TestComplete is the top automation testing tool for desktop, mobile and web applications. With TestComplete, you can build and run functional UI tests via robust record & replay capabilities or by scripting in your favorite languages, including Python, JavaScript, VBScript and more.
Source: www.softwaretestinghelp.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, TestComplete seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

TestComplete mentions (2)

  • How to create step recording program like testcomplete?
    I've been working with Selenium and Python for the past two years and I can say I've good enough experience with them about now. One thing that has always bothered me is how much manual work I have to do in order to implement the steps I need my program to make. So I've been thinking of making my own "step recorder", something in the vein of TestComplete. I've been using PyAutoGui too and the thought of crossing... Source: over 2 years ago
  • Looking for OS automation software
    SmartBear TestComplete and Ranorex both offer 30-day free trials to try them out. Their suites make it easy to automate desktop apps, but licensing is expensive. Part of what you pay for is being able to write "codeless" tests by recording your mouse and keyboard activity and validating whatever you want on the app. Source: over 3 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing TestComplete and Optimizely, you can also consider the following products

Sauce Labs - Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Ranorex Studio - Accelerate testing with Ranorex Studio, the all-in-one tool for test automation. For desktop, web, or mobile app testing, with easy codeless automation tools, a full IDE, robust object recognition, flexible reporting and built-in Selenium WebDriver.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Selenium - Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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