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Optimizely VS Sauce Labs

Compare Optimizely VS Sauce Labs and see what are their differences

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Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

Sauce Labs logo Sauce Labs

Test mobile or web apps instantly across 700+ browser/OS/device platform combinations - without infrastructure setup.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Sauce Labs Landing page
    Landing page //
    2023-10-23

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Sauce Labs features and specs

  • Extensive Browser and OS Coverage
    Sauce Labs offers a wide range of browser and operating system combinations, allowing for comprehensive cross-browser testing.
  • Real Device Testing
    Provides access to a large number of real mobile devices for testing, ensuring accurate results compared to emulators.
  • Integration with CI/CD Tools
    Seamlessly integrates with popular Continuous Integration and Continuous Deployment tools like Jenkins, CircleCI, and Travis CI.
  • Detailed Reporting
    Offers in-depth test reports, screenshots, and videos, which help in debugging and improving the quality of tests.
  • Parallel Test Execution
    Supports running multiple tests in parallel, significantly reducing test execution time and speeding up the development cycle.
  • Scalability
    Highly scalable platform that can cater to both small projects and large enterprises, making it flexible for various needs.

Possible disadvantages of Sauce Labs

  • Cost
    The pricing can be quite high, especially for small teams or individual developers, making it less accessible for budget-constrained projects.
  • Learning Curve
    There can be a steep learning curve for new users who are not familiar with automated testing platforms.
  • Latency Issues
    Some users have reported latency issues and slower test execution times compared to local testing environments.
  • Complexity
    Setting up and configuring tests to run on Sauce Labs can be complex and time-consuming, requiring a good understanding of the platform and automated testing best practices.
  • Dependency on Internet Speed
    As a cloud-based service, the performance can be heavily dependent on the tester's internet speed, potentially affecting test execution and debugging processes.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Sauce Labs videos

+ Add

Overview of Sauce Labs

More videos:

  • Review - How an Automated Test Works With Sauce Labs
  • Review - Sauce Labs Analytics

Category Popularity

0-100% (relative to Optimizely and Sauce Labs)

Optimizely

Sauce Labs

A/B Testing
100 100%
A/B Testing
0% 0
Website Testing
0 0%
Website Testing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Automated Testing
0 0%
Automated Testing
100% 100

User comments

Share your experience with using Optimizely and Sauce Labs. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Sauce Labs

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Sauce Labs Reviews

Top Selenium Alternatives
Sauce Labs is a cloud-based platform that offers automated testing tools for web and mobile applications. It provides a secure and scalable environment for running tests across a wide range of browsers and operating systems. With features like parallel testing, real device testing, and live debugging, Sauce Labs focuses on improving test execution times and overall efficiency.
Source: bugbug.io
Top 20 Best Automation Testing Tools in 2018 (Comprehensive List)
Sauce Labs is a selenium cloud-based solution that offers automated testing over cross-browsers and multiple platforms. It has support for both mobile and desktop apps. It is known for significantly accelerating test cycles.
Source: www.softwaretestinghelp.com

Social recommendations and mentions

Based on our record, Sauce Labs seems to be more popular. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Sauce Labs mentions (18)

  • Top 10 AI Testing Tools You Need In 2025
    Sauce Labs is a cloud-based testing platform that provides comprehensive coverage for web and mobile applications. It leverages AI to optimize test execution and analysis, helping teams identify issues faster. Sauce Labs also offers real-time analytics, making it easier to monitor and improve your testing processes. - Source: dev.to / about 3 hours ago
  • 11 Most Popular Tools for Logging and Monitoring API Calls
    Sauce Labs used to be called API Fortress, and under that name, it generated a bit of a reputation as a cloud-based REST API monitoring solution. Setting up Sauce Labs for monitoring involves establishing secure connections to ensure data integrity and security. Sauce Labs continues this success by providing testing, monitoring, and reporting, but for those looking principally for API log tooling, Sauce Labs can... - Source: dev.to / 2 months ago
  • Top 10 iOS Automation Testing Tools for 2025 (with Key Features)
    #2 SauceLabs SauceLabs also offers a cloud-based platform for testing iOS apps, as well as capabilities to build, organize, and run tests for delivering high-quality applications. - Source: dev.to / 6 months ago
  • Free Cross Browser Testing Tools to pick in 2025
    5. Sauce Labs (Free Plan) Sauce Labs provides a cloud-based testing platform that includes real device testing and supports Selenium, Appium, and other popular automation frameworks. While its free tier limits access to testing minutes and device options, it’s ideal for smaller testing needs and early-phase bug hunting. Paid plans enable larger teams to scale with access to additional device environments. - Source: dev.to / 7 months ago
  • 🛑 Stop resizing your browser: improve testing for responsiveness
    Platforms like Browserstack or SauceLabs offer virtual instances of real devices and browsers for manual and end-to-end testing. Caveat: subscriptions cost money and are on a per-seat basis. - Source: dev.to / about 1 year ago
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What are some alternatives?

When comparing Optimizely and Sauce Labs, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

BrowserStack - BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

LambdaTest - Perform Web Testing on 2000+ Browsers & OS

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

TestComplete - TestComplete Desktop, Web, and Mobile helps you create repeatable and accurate automated tests across multiple devices, platforms, and environments easily and quickly.

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