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Optimizely VS Rollout

Compare Optimizely VS Rollout and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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  3. » Reviews
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Optimizely logo Optimizely

A/B testing you'll actually use.

Rollout logo Rollout

Fix or prevent critical bugs while your app is live.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Rollout Landing page
    Landing page //
    2023-07-11

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Rollout features and specs

  • Feature Flagging
    Rollout.io allows developers to enable or disable features without deploying new code, which provides flexibility for testing and gradual releases.
  • Remote Configuration
    The platform provides capabilities for changing application configurations remotely, allowing for dynamic adjustments without requiring code changes.
  • Experimentation
    With A/B testing support, Rollout.io enables developers to experiment with different feature versions to determine their impact on user experience and performance.
  • Segmentation
    Rollout.io offers advanced targeting options, allowing teams to segment users based on different criteria such as geography, platform, or other custom attributes.
  • Integration
    It provides integration capabilities with various development tools and platforms, facilitating seamless workflow incorporation for teams already using a range of DevOps tools.

Possible disadvantages of Rollout

  • Cost
    For smaller teams or projects, the cost of implementing Rollout.io can be prohibitive, especially if only a subset of its features are needed.
  • Complexity
    The platform's wide range of features might introduce a learning curve, potentially making it complex for new users to set up and manage effectively without adequate training.
  • Performance Overhead
    The integration of feature flagging and remote configuration can introduce some performance overhead, which might impact application speed if not properly managed.
  • Dependency Risk
    Relying heavily on an external service for feature management can pose a risk if the service experiences downtime or is sunsetted in the future.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Rollout videos

+ Add

Review Rollout: Space Marine Heroes Series One (Japanese Release)

More videos:

  • Review - Transform & Rollout Agent Meister (Jazz)
  • Review - P-Bandai Exclusive HG Heavy Gundam (Rollout Color) Review

Category Popularity

0-100% (relative to Optimizely and Rollout)

Optimizely

Rollout

A/B Testing
100 100%
A/B Testing
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Analytics
100 100%
Analytics
0% 0
Feature Flags
0 0%
Feature Flags
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Rollout

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Rollout Reviews

Top Mobile Feature Flag Tools
Rollout is an enterprise-grade feature flag tool that focuses on mobile and IoT applications, boasting clients like Zendesk, AT&T, and Upwork. They offer a powerful feature management solution that allows user and segment targeting, A/B and multivariate testing, instant roll-backs, and remote configuration. And with their sights on enterprise, Rollout includes great security...
Source: instabug.com

What are some alternatives?

When comparing Optimizely and Rollout, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Unleash - Unleash is an open-source feature management platform. We are private, secure, and ready for the most complex setups out of the box.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

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