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Optimizely VS Marq

Compare Optimizely VS Marq and see what are their differences

Kimp
Kimp is an unlimited design company, specializing in graphic design (including print and digital designs, custom illustrations, landing page designs and email designs) and video design. featured
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Optimizely logo Optimizely

A/B testing you'll actually use.

Marq logo Marq

Marq (formerly Lucidpress) is a web-based design and layout application that enables anyone to create beautiful creatives
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Marq Landing page
    Landing page //
    2023-07-25

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Marq features and specs

  • User-Friendly Interface
    Lucidpress offers an intuitive drag-and-drop interface, making it easy for users without design experience to create professional-looking documents.
  • Cloud-Based
    Being a cloud-based application allows users to access their work from anywhere with an internet connection and ensures that all work is saved and backed up automatically.
  • Collaboration Features
    Lucidpress includes robust collaboration tools that allow multiple users to work on a document simultaneously, making it ideal for team projects.
  • Templates & Customization
    The platform provides a wide range of pre-designed templates and customization options, which can expedite the design process and ensure consistency.
  • Integration with Other Tools
    Lucidpress integrates well with other popular tools like Google Drive, Dropbox, and Slack, allowing for seamless workflow integration.

Possible disadvantages of Marq

  • Limited Free Version
    The free version of Lucidpress comes with significant limitations, including fewer templates and lower storage limits, which may necessitate purchasing a premium plan for full functionality.
  • Performance Issues
    Some users have reported performance issues, such as slow loading times or occasional lag, especially when handling large files or complex designs.
  • Learning Curve
    Despite its user-friendly interface, some advanced features can have a steep learning curve for new users who are not familiar with design software.
  • Cost
    The subscription costs for premium features can add up, making it a more expensive option compared to some other design tools available in the market.
  • Limited Advanced Features
    While suitable for most basic design tasks, Lucidpress may lack some advanced features that professional designers require, making it less suitable for highly technical or complex projects.

Analysis of Marq

Overall verdict

  • Overall, Marq is considered good for businesses and individuals looking for a straightforward, user-friendly design tool. It provides a balance between functionality and simplicity, making it a suitable choice for those without a strong background in design.

Why this product is good

  • Marq, formerly known as Lucidpress, is a design and brand templating platform that is popular for its ease of use and versatility. It offers a wide range of templates for creating brochures, flyers, newsletters, and other branded materials. The platform is cloud-based, making it accessible from anywhere, and offers collaboration features that facilitate teamwork.

Recommended for

    Marq is recommended for small to medium-sized businesses, marketing teams, educational institutions, and individuals who need an easy-to-use platform for creating professional-looking design materials without extensive design skills.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Marq videos

+ Add

How Lucidpress works (in under 2 minutes)

More videos:

  • Review - Review: Using LucidPress in the Classroom
  • Review - Introduction to Lucidpress
  • Review - Garmin MARQ Athlete (Gen 2) Review: The Best Money Can Buy?
  • Review - Garmin MARQ Captain (Gen 2) Review: Sailor’s Delight
  • Review - Garmin Marq Gen 2 // The Best Garmin Watch You Can Get

Category Popularity

0-100% (relative to Optimizely and Marq)

Optimizely

Marq

A/B Testing
100 100%
A/B Testing
0% 0
Design Tools
0 0%
Design Tools
100% 100
Analytics
100 100%
Analytics
0% 0
Graphic Design Software
0 0%
Graphic Design Software
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Marq

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Marq Reviews

12 Best Free PosterMyWall Alternatives and Competitors
Lucidpress (now Marq) is another online tool you can use to make brochures, flyers, newsletters, business cards, posters, magazines, and presentations on your computer when you are looking for PosterMyWall alternatives.
Source: mockey.ai
The Top 10 Alternatives to Marq in 2024
Lucidpress has received a rating of 4.4 out of 5 stars based on user reviews. Users generally mention the intuitive design and ease of use. Check out more Lucidpress reviews here.
Source: piktochart.com
10 Best Adobe Indesign Alternatives in 2025
Adobe InDesign remains the industry standard for desktop publishing, but there are numerous alternatives that can suit a variety of needs and budgets. Whether you're a freelance designer seeking affordability with Affinity Publisher or Scribus, a marketing team that needs a collaborative solution like Marq (formerly Lucidpress), or a creative professional looking for...
Source: www.appypie.com

What are some alternatives?

When comparing Optimizely and Marq, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Canva - Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

PicMonkey - PicMonkey is a feature-rich online photo editor that works right in your browser; no downloads...

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Piktochart - Piktochart for Business Storytelling

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