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Piktochart VS Optimizely

Compare Piktochart VS Optimizely and see what are their differences

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Contents:
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  3. » Reviews
  4. » Alternatives

Piktochart logo Piktochart

Piktochart for Business Storytelling

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Piktochart Landing page
    Landing page //
    2022-11-10

Piktochart is an infographic tool to help you present your presentations, pitches, proposals, data visualizations, charts, timelines, structure, process related visuals and diagrams in a compelling way.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Piktochart features and specs

  • Maps
    Chloropleth

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Piktochart

Overall verdict

  • Piktochart is generally considered a good choice for those who need to create visually appealing graphics without requiring advanced graphic design skills. It is appreciated for its ease of use, comprehensive features, and the ability to produce high-quality content quickly.

Why this product is good

  • Piktochart is a versatile online tool designed for creating engaging infographics, presentations, and reports. It is favored for its user-friendly interface, which allows individuals with little to no graphic design experience to create professional-quality visuals. It offers a variety of customizable templates, icons, and images to make the design process simple and efficient. Additionally, Piktochart supports collaboration, making it optimal for teams working together on projects.

Recommended for

    Piktochart is recommended for educators, marketers, small businesses, and non-profit organizations that need to communicate information effectively through visual content. It is also suitable for individuals looking to create professional presentations, reports, or infographics for personal or professional projects.

Piktochart videos

+ Add

Review: Using Piktochart in the Classroom (great for Infographics!)

More videos:

  • Review - Canva vs. Piktochart
  • Tutorial - Piktochart Tutorial: A Simple Guide to Piktochart for Beginners

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Piktochart and Optimizely)

Piktochart

Optimizely

Design Tools
100 100%
Design Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Graphic Design Software
100 100%
Graphic Design Software
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Piktochart and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Piktochart and Optimizely

Piktochart Reviews

The Top 10 Alternatives to Marq in 2024
While each of these design tools offers unique features and benefits, Piktochart stands out for its AI-powered capabilities and ease of use. Whether you're a business, educator, or marketer, Piktochart can help you transform complex data into visually appealing content effortlessly. If you're looking for a reliable alternative that combines advanced features with...
Source: piktochart.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Piktochart seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Piktochart mentions (4)

  • 9 Best Tools to Make Infographics in 2023
    Piktochart: Piktochart is another powerful tool for infographic creation, offering a range of customizable templates and easy-to-use design features. It provides an intuitive interface for adding charts, maps, icons, and more. - Source: dev.to / almost 2 years ago
  • Ask HN: Who is hiring? (October 2021)
    Frontend Tech Lead, Senior Frontend Developer | Remote in Europe | 4-day work week SaaS |Visual communications app https://piktochart.com/ Here's a little information about our culture. - Source: Hacker News / over 3 years ago
  • Content & Community- A Cheatsheet for Open Source projects. ( Part 1: Content 🎨)
    Picktochart - Data visualizations are always helpful when you're trying to communicate certain aspects of product usage in relation to something else. - Source: dev.to / about 4 years ago
  • Bugs‌ ‌found‌ ‌in‌ Piktochart SaaS. ‌Bug‌ ‌Crawl‌
    Piktochart is a graphic design platform helping brands deliver visually appealing content. With Piktochart, one can create beautiful infographics, on-point presentations, as well as easily digestible reports. Source: about 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Piktochart and Optimizely, you can also consider the following products

Canva - Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

PicMonkey - PicMonkey is a feature-rich online photo editor that works right in your browser; no downloads...

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Marq - Marq (formerly Lucidpress) is a web-based design and layout application that enables anyone to create beautiful creatives

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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