Software Alternatives, Accelerators & Startups
Register | Login

Optimizely VS AdSense

Compare Optimizely VS AdSense and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

AdSense logo AdSense

Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • AdSense Landing page
    Landing page //
    2023-02-11

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

AdSense features and specs

  • Earn Revenue
    AdSense allows website owners to earn money by displaying ads on their site, which can be a significant source of income.
  • Flexible Ad Formats
    Google AdSense offers a variety of ad formats (text, image, video) that can blend seamlessly into the layout of a website.
  • Easy to Use
    Setting up AdSense is relatively straightforward, even for those with limited technical experience.
  • High-Quality Ads
    As a product of Google, AdSense provides access to high-quality advertisers, which can enhance the overall user experience.
  • Reliable Payments
    Google AdSense has a consistent and reliable payment system, which ensures timely payouts for earnings.
  • Detailed Reports
    AdSense offers detailed performance reports, giving users insights into ad performance, earnings, and visitor interactions.
  • Wide Reach
    AdSense is used by millions of websites, indicating a broad acceptance and trust in the platform.

Possible disadvantages of AdSense

  • Ad Control Limitations
    Although flexible, there is limited control over the specific ads displayed, which can sometimes lead to irrelevant or low-quality ads.
  • Payout Threshold
    AdSense requires a minimum threshold of $100 before payments are issued, which can delay earnings for smaller sites.
  • Strict Policies
    Google's policies can be strict, and violations (even unintentional) can result in account suspension or ban.
  • Revenue Share
    Google takes a percentage of the ad revenue, meaning publishers don't earn the full amount advertisers pay.
  • Ad Placement Restrictions
    There are specific rules about where and how ads can be placed, sometimes limiting layout flexibility and user experience.
  • Competition
    The high number of AdSense users can make it competitive, impacting the ad rates and potential earnings for publishers.
  • Dependence on Traffic
    The revenue earned through AdSense heavily depends on the amount and quality of web traffic, which can fluctuate.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

AdSense videos

+ Add

Adsense Account Pending Review Solved | Adsense application still under review [Hindi]

More videos:

  • Review - Why I HATE Adsense (And REFUSE To Use It On My Website)
  • Review - ⭕Google Adsense: The truth behind monetizing your blog 💰

Category Popularity

0-100% (relative to Optimizely and AdSense)

Optimizely

AdSense

A/B Testing
100 100%
A/B Testing
0% 0
Advertising
0 0%
Advertising
100% 100
Analytics
100 100%
Analytics
0% 0
Ad Networks
0 0%
Ad Networks
100% 100

User comments

Share your experience with using Optimizely and AdSense. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and AdSense

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

AdSense Reviews

Top 11 Google AdSense alternatives for 2022
Maybe you didn’t get approved for AdSense, or you’re busy appealing an account ban for invalid click activity, or you want to load up your ad stack to increase revenues. Whatever the reason, all is not lost. AdSense may be the market leader, but there are many competitors and Google AdSense alternatives that can provide good eCPMs and supplement ad revenue.
Source: www.monetizemore.com
21 Best AdSense Alternatives to Consider for Your Website in 2022
I suggest to add alternatives to AdSense instead of replacing AdSense. The real-time competition can increase CPM a lot! There are different services nowadays online that can integrate many alternative networks to compete with AdSense. For me PapayAds is the one which performed the best increasing 3x usual AdSense revenue. They require minimum traffic to set up but it is...
Source: kinsta.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
To cut a long story short, for whatever reason you don’t want to use AdSense, it’s worth noting there are plenty of Google Adsense alternatives out there for you to work with. Today, I’m going to list down some of the best alternative ad solutions to Google Adsense, detailing what you need to know about them, so you have everything you need to choose the best platform for you.
Source: www.izooto.com
The Top 5 Display Advertising Networks: Monetize Your Blog The RIGHT Way
That’s a lot more than what you need for Google Adsense and Ezoic, but once you meet the requirement, you should definitely at least test it out as some bloggers have reported seeing a 2-3x increase in earnings.
Source: www.rankxl.com
10 Alternatives To Google And Facebook Ads
Even more notable, in terms of incremental growth for your brand, The Bing Network audience includes 60 million desktop searchers not reached on Google according to comScore, cited by Microsoft. Microsoft Advertising typically has lower CPCs compared to Google Ads, but with that fact typically comes a lower volume of traffic compared to Google.
Source: www.ppchero.com

What are some alternatives?

When comparing Optimizely and AdSense, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Media.net - Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Infolinks - Discover what Infolinks smart ads can do for you

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

Loading...