Software Alternatives, Accelerators & Startups
Register | Login

Epom VS Optimizely

Compare Epom VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Epom logo Epom

An ad serving solution for publishers, advertisers, ad and affiliate networks

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Epom Landing page
    Landing page //
    2023-07-01
  • Optimizely Landing page
    Landing page //
    2023-10-04

Epom features and specs

  • User-Friendly Interface
    Epom offers a clean, intuitive, and easy-to-navigate interface, making it approachable for users of varying technical expertise.
  • Cross-Platform Support
    Epom supports multiple platforms including mobile, desktop, and video, allowing for a versatile ad campaign strategy.
  • Comprehensive Analytics
    The platform provides in-depth analytics and reporting tools to help users track performance metrics and optimize campaigns effectively.
  • Customization Options
    Epom allows for a high degree of customization, enabling users to tailor their ad campaigns to meet specific needs and objectives.
  • Integration Capabilities
    Epom integrates well with various third-party tools and services, which allows for a more streamlined workflow.

Possible disadvantages of Epom

  • Pricing
    The cost of using Epom can be high for small businesses or startups, making it less accessible for those with limited budgets.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be an issue during critical times.
  • Learning Curve
    Despite its user-friendly interface, the extensive range of features and settings may require a bit of a learning curve for new users.
  • Limited Templates
    The template library could be more expansive, limiting the options for quickly setting up new ad campaigns.
  • No Free Version
    Epom does not offer a free version, which can be a deterrent for users who want to test the platform extensively before making a financial commitment.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Epom videos

+ Add

EPOM Ad Server for Networks

More videos:

  • Review - Epom Ad Server for Networks Promo

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Epom and Optimizely)

Epom

Optimizely

Advertising
100 100%
Advertising
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Ad Networks
100 100%
Ad Networks
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Epom and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Epom and Optimizely

Epom Reviews

Top 11 Google AdSense alternatives for 2022
It is difficult to say which ad network is the best alternative to AdSense as many factors influence a website’s ad revenue. These include the geographic location of their traffic, the vertical, amount of traffic, the device used, advertiser competition, and much more. It is best to test different ad networks, as mentioned on our list such as Real Content Network, Trion,...
Source: www.monetizemore.com
A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
Epom AdExchange: Ad server clients get hassle-free integration with Epom Market to sell unsold inventory.
Source: www.adpushup.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Epom seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Epom mentions (1)

  • CPM, CPC, or CPA? Handy Cheat Sheet to Succeed with Traffic Deals for Beginners
    My personal platform recommendation: a tool with 800+ features, suitable for CPA networks. Source: almost 3 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Epom and Optimizely, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Loading...