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Optimizely Data Platform VS Measured.com

Compare Optimizely Data Platform VS Measured.com and see what are their differences

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Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.
  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

Optimizely Data Platform videos

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Measured.com videos

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Overview from CEO

Category Popularity

0-100% (relative to Optimizely Data Platform and Measured.com)

Optimizely Data Platform

Measured.com

Email Marketing
100 100%
Email Marketing
0% 0
APIs
0 0%
APIs
100% 100
Business & Commerce
100 100%
Business & Commerce
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100

User comments

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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely Data Platform mentions (0)

We have not tracked any mentions of Optimizely Data Platform yet. Tracking of Optimizely Data Platform recommendations started around Apr 2022.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

What are some alternatives?

When comparing Optimizely Data Platform and Measured.com, you can also consider the following products

Lyris HQ - Lyris HQ is now acquired by Aurea email marketing platform that provides you with the tools to create a value-driven email to attract more leads.

Adobe Marketing Cloud - End-to-end digital marketing

Blueshift - The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Datorama - Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

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