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Optimizely Data Platform VS Blueshift

Compare Optimizely Data Platform VS Blueshift and see what are their differences

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Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.

Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Optimizely Data Platform features and specs

No features have been listed yet.

Blueshift features and specs

  • Multi-Channel Campaigns
    Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View
    Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence
    Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation
    Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations
    Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Optimizely Data Platform videos

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Blueshift videos

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A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Category Popularity

0-100% (relative to Optimizely Data Platform and Blueshift)

Optimizely Data Platform

Blueshift

Email Marketing
34 34%
Email Marketing
66% 66
Business & Commerce
100 100%
Business & Commerce
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100
Social Media Tools
100 100%
Social Media Tools
0% 0

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What are some alternatives?

When comparing Optimizely Data Platform and Blueshift, you can also consider the following products

Tealium AudienceStream - AudienceStream enables you to build a universal profile across all channels and take action with your systems in real time.

BloomReach - Get people to your products faster. Personalize your customer experience. Increase your revenue.

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

Altcraft - Send messages without limits via our marketing automation tool for a fixed price in all channels: Email, SMS, Mobile Push, Web Push, Messengers, and other communication channels.

Lyris HQ - Lyris HQ is now acquired by Aurea email marketing platform that provides you with the tools to create a value-driven email to attract more leads.

Exponea - Exponea Packages. Our happiest customers are medium and large-sized B2C companies that generate a major part of their revenue online. Their average Net Promoter Score® is over 60.

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