Software Alternatives & Reviews

OptiMine VS Tableau

Compare OptiMine VS Tableau and see what are their differences

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Tableau logo Tableau

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • Tableau Landing page
    Landing page //
    2023-10-18

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Tableau features and specs

No features have been listed yet.

OptiMine videos

OptiMine: How it Works

Tableau videos

Power BI vs Tableau 🔥 5 Factors to Choose a Winner

More videos:

  • Review - What is Tableau Desktop? | A Tableau Desktop Overview
  • Demo - Tableau Software Demo

Category Popularity

0-100% (relative to OptiMine and Tableau)
Marketing Automation
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Development
100 100%
0% 0
Business Intelligence
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OptiMine and Tableau

OptiMine Reviews

We have no reviews of OptiMine yet.
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Tableau Reviews

Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com
25 Best Statistical Analysis Software
Tableau is a top tool for data visualization that offers an easy-to-use interface and a comprehensive range of customization options. These features enable users to create compelling visualizations of their data.
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Tableau is designed for everyone, including analysts, executives, and IT personnel needing a platform to process and examine data to find insights and share them with other team members via KPI dashboards.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
We’ve written articles on this tool before. Read more about Tableau alternatives, and Tableau server alternatives for self-hosted tools.
Source: trevor.io
Top 10 Tableau Open Source Alternatives: A Comprehensive List
Since its inception in 2003, Tableau has grown to be one of the most popular and reliable Data Visualization and Business Intelligence tools used worldwide. Tableau can be leveraged to create robust and interactive visualizations based on an analysis of large amounts of data. Tableau visualizations are accessible on all screen sizes and devices, making it a powerful and...
Source: hevodata.com

Social recommendations and mentions

Based on our record, Tableau seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

Tableau mentions (8)

  • Tableau Certified Data Analyst Exam Readiness
    Hey everyone, I'm interested in taking the Tableau Certified Data Analyst Exam Readiness course through tableau.com to prepare and get Tableau certified. I had some questions about the course, such as are the videos pre recorded or in person, do you have access to the material once the 90 days expire, and I was also wondering if anyone had input/advice for this course. Thanks! Source: 9 months ago
  • Where to publish knowledge sharing on Tableau reverse engineering and data dictionary generation?
    Could anyone recommend what media I should approach to publish my work (internet or print). I could try the Tableau forum in tableau.com but it's not very active + Tableau may be unappreciative as my work overlaps with their (pricey) data management solution. Plus it needs to be some high visibility / reputable media to count for my career development. Any recommendations welcome thanks!!! Source: over 1 year ago
  • I have huge loads of data in Redshift. How can I make this available to end-users after performing few procs and queries? It should be available online.
    Tableau public: tableau.com. Big player but your data will be made public and not really user-friendly data model. Source: about 2 years ago
  • What tips do you have on evaluating various BI tools for business needs? What are the essential criteria's you would include when evaluating different tools? The goal is to have an unbiased, objective approach.
    For example, we have a project to compare Tableau, Power BI, and InetSoft. The need for strong pagination-based email delivery eliminated Tableau. AWS's Linux instance is the targeted platform which makes Power BI less than ideal. Source: about 2 years ago
  • Anyone go into Data Analytics after this program?
    I just started learning Tableau because our dept is transitioning into Tableau from Power BI. Since I already have years of experience with Power BI I just went over their tutorials from tableau.com and got onboarded pretty quick. I'm still learning it but I'm at least able to build out reports and get things done. Its not too difficult to pickup one BI tool when you have experience with another. Source: about 2 years ago
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What are some alternatives?

When comparing OptiMine and Tableau, you can also consider the following products

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

EmailOctopus - Email marketing for less, via Amazon SES

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.