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OptiMine VS Adobe Target

Compare OptiMine VS Adobe Target and see what are their differences

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OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • Adobe Target Landing page
    Landing page //
    2022-03-14

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Adobe Target features and specs

No features have been listed yet.

OptiMine videos

+ Add

OptiMine: How it Works

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to OptiMine and Adobe Target)

OptiMine

Adobe Target

Marketing Automation
100 100%
Marketing Automation
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Development
100 100%
Development
0% 0
Conversion Optimization
0 0%
Conversion Optimization
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare OptiMine and Adobe Target

OptiMine Reviews

We have no reviews of OptiMine yet.
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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing OptiMine and Adobe Target, you can also consider the following products

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Optimizely - A/B testing you'll actually use.

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

EmailOctopus - Email marketing for less, via Amazon SES

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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