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OptiMine VS Adara

Compare OptiMine VS Adara and see what are their differences

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OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Adara logo Adara

Adara provides marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • Adara Landing page
    Landing page //
    2023-09-13

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Adara features and specs

No features have been listed yet.

OptiMine videos

+ Add

OptiMine: How it Works

Adara videos

+ Add

Review PMS Series & Bee Clear Acne Gel Adara Cosmetic | Full Review + Before After

More videos:

  • Review - Skincare LOKAL WAJIB waktu breakout! 🌝 / ADARA P.M.S Series Facial Wash + Toner REVIEW 😳 / INDO
  • Review - Adara 2021 Year in Review

Category Popularity

0-100% (relative to OptiMine and Adara)

OptiMine

Adara

Marketing Automation
100 100%
Marketing Automation
0% 0
Customer Data Platform
0 0%
Customer Data Platform
100% 100
Office & Productivity
100 100%
Office & Productivity
0% 0
Customer Data Integration
0 0%
Customer Data Integration
100% 100

User comments

Share your experience with using OptiMine and Adara. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Adara seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

Adara mentions (1)

  • Avast Online Security and Privacy is constantly opening new browser windows to try and opt out of Adara
    Apparently adara.com is not working for a while and Avast browser extension is trying to opt out every time I start browser, after a while. It opted out everything else except that. Source: over 1 year ago

What are some alternatives?

When comparing OptiMine and Adara, you can also consider the following products

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Astronomer - Capture every user event and route them anywhere. Automatically

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Birdly - Birdly is an expense management and expense report solution for SMBs.

EmailOctopus - Email marketing for less, via Amazon SES

Tropical.io - Connect your CRM and other sources (Mailchimp, Unbounce, GoToWebinar, Uservoice, and more) and we tell you which leads are hot

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