Software Alternatives, Accelerators & Startups

Omnisend VS Mixpanel

Compare Omnisend VS Mixpanel and see what are their differences

Omnisend logo Omnisend

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.

Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
  • Omnisend Landing page
    Landing page //
    2021-09-06

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, WooCommerce, Bigcommerce, Magento and others.

  • Mixpanel Landing page
    Landing page //
    2023-07-13

  mixpanel.comSoftware by Mixpanel

Omnisend

$ Details
freemium $16.0 / Monthly (Standard)
Platforms
Cloud Shopify Magento WooCommerce BigCommerce
Release Date
-

Mixpanel

$ Details
Platforms
-
Release Date
2009 January

Omnisend features and specs

  • Easy to Set-up and use: Yes
  • Free to use: Yes
  • Personalized Recommendations: Yes
  • Integrations: Designed to Integrate Seamlessly with Your Favorite Tools
  • Segmentation: Yes
  • Omnichannel: Yes, Email, SMS, Push notifications and other channels
  • Analytics and Reporting: Yes
  • Email Templates: Yes
  • Automated workflow: Yes
  • Automations: Yes
  • Popups & Forms: Yes
  • Landing Pages: Yes

Mixpanel features and specs

No features have been listed yet.

Omnisend videos

OMNISEND EMAIL MARKETING - Honest Shopify App Review by EcomExperts.io

More videos:

  • Demo - Omnisend Email Marketing and Marketing Automation for Ecommerce: Demo and Review
  • Review - Omnisend Review 2020: Good email service for shopify sites
  • Review - Omnisend Review ❇️ eCommerce Email Marketing & Automation Platform 🔥
  • Review - Klaviyo vs. Omnisend - Email Marketing For Ecommerce
  • Review - Omnisend Honest Review ❇️ eCommerce Email Marketing & Automation Platform 🔥

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

Category Popularity

0-100% (relative to Omnisend and Mixpanel)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Omnisend and Mixpanel. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Omnisend and Mixpanel

Omnisend Reviews

11 Best Email Marketing Software for eCommerce in 2023
Omnisend, one of the best email marketing software for eCommerce, excels in getting its branding right. This platform's email automation extends beyond just emails, as it seamlessly targets multiple channels, including SMS and automation. For eCommerce businesses seeking to streamline and automate their outreach across various platforms, Omnisend proves to be a delightful...
Source: www.getshow.io
Best 12 Klaviyo Alternatives for Shopify
Omnisend is an automation marketing tool that is perfect for marketing brands. It is easy to use because you can control all your marketing channels from a central point.
Source: adoric.com
7 Best Campaign Monitor Alternatives for 2023
Exclusive features: Omnisend offers a range of exclusive features to increase conversions of your signup forms, pop-ups, and email content. Users can add Wheel of Fortune, scratch cards, interactive Gift Box, and other elements to gamify their campaigns.
11 Best Omnisend Alternatives and Competitors for 2022
Several Shopify store owners have remarked that Omnisend offers limited features as compared to Omnisend competitors. In addition, the lack of features has left people dissatisfied. Which forced people to look for Omnisend alternatives.
10 Best Email Marketing Software & Email Automation Tools of 2020
By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.

Mixpanel Reviews

  1. Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
8 Live Website Traffic Tracking Tools to Use in 2023
Mixpanel tracks the users’ journey. As a result, you can see how users who find you like you from social media, organically, and through paid ads. In addition to that, Mixpanel bifurcates these users’ behavior. Google Analytics can only provide information about your website.
Source: geekflare.com
Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
As the Google link will tell you when searching the browser, Mixpanel offers ‘product analytics for mobile, web, and more’. As a self-serve product analytics tool, Mixpanel is a great way to learn about your audience, engagement, conversions, and more. If you want to both encourage people to choose your products and stick with the brand, the insights available through this...
Source: medium.com
Free SEO Tools To Improve Your Rankings
MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.

Social recommendations and mentions

Based on our record, Mixpanel should be more popular than Omnisend. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Omnisend mentions (4)

  • How to set up newsletter with a coupon code in the successful sign-up message
    Yep omnisend allows you to generate discounts codes that auto link to shopify in your emails. Source: almost 3 years ago
  • Top priorities to increase exposure and sales
    What email service provider are you using? I use Omnisend for my online store, and would recommend them ( just about to launch my second store at the end of this week) Share your site link and I can take a look for you and maybe offer you some suggestions. Source: almost 3 years ago
  • Any recommended shopify apps?
    And Omnisend for all things ecom marketing (one of the best omnichannel marketing platforms built for ecom!). Source: almost 3 years ago
  • Is email marketing actually worth it
    I have two online stores and I have segmented and automated all of my flows. I use omnisend for my stores who are you using? Source: almost 3 years ago

Mixpanel mentions (22)

View more

What are some alternatives?

When comparing Omnisend and Mixpanel, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Matomo - Matomo is an open-source web analytics platform