Software Alternatives, Accelerators & Startups

Mixpanel VS AppNexus

Compare Mixpanel VS AppNexus and see what are their differences

Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • Mixpanel Landing page
    Landing page //
    2023-07-13

  mixpanel.comSoftware by Mixpanel

  • AppNexus Landing page
    Landing page //
    2023-06-19

Mixpanel

$ Details
Release Date
2009 January
Startup details
Country
United States
State
California
Founder(s)
Suhail Doshi
Employees
250 - 499

AppNexus

Pricing URL
-
$ Details
-
Release Date
-

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

AppNexus videos

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to Mixpanel and AppNexus)
Analytics
100 100%
0% 0
Advertising
0 0%
100% 100
Web Analytics
100 100%
0% 0
Ad Networks
0 0%
100% 100

User comments

Share your experience with using Mixpanel and AppNexus. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mixpanel and AppNexus

Mixpanel Reviews

  1. Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
8 Live Website Traffic Tracking Tools to Use in 2023
Mixpanel tracks the users’ journey. As a result, you can see how users who find you like you from social media, organically, and through paid ads. In addition to that, Mixpanel bifurcates these users’ behavior. Google Analytics can only provide information about your website.
Source: geekflare.com
Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
As the Google link will tell you when searching the browser, Mixpanel offers ‘product analytics for mobile, web, and more’. As a self-serve product analytics tool, Mixpanel is a great way to learn about your audience, engagement, conversions, and more. If you want to both encourage people to choose your products and stick with the brand, the insights available through this...
Source: medium.com
Free SEO Tools To Improve Your Rankings
MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Social recommendations and mentions

Based on our record, Mixpanel seems to be more popular. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mixpanel mentions (22)

View more

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

What are some alternatives?

When comparing Mixpanel and AppNexus, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Matomo - Matomo is an open-source web analytics platform

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner