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AppNexus VS Adobe Analytics

Compare AppNexus VS Adobe Analytics and see what are their differences

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Embedded Analytics built exclusively for SaaS applications. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Adobe Analytics logo Adobe Analytics

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
  • AppNexus Landing page
    Landing page //
    2023-06-19
  • Adobe Analytics Landing page
    Landing page //
    2021-07-25

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Adobe Analytics videos

+ Add

What is Adobe Analytics?

More videos:

  • Tutorial - Adobe Analytics Tutorial for Beginners (2018)
  • Review - Adobe Analytics vs Google Analytics comparison (2018) - Part 1

Category Popularity

0-100% (relative to AppNexus and Adobe Analytics)

AppNexus

Adobe Analytics

Advertising
100 100%
Advertising
0% 0
Analytics
0 0%
Analytics
100% 100
Ad Networks
100 100%
Ad Networks
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using AppNexus and Adobe Analytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus and Adobe Analytics

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Adobe Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Adobe Analytics goes beyond superficial metrics like page visits and bounce rates to offer granular insights about your user behavior. Its key features include:
Source: rishikap372.medium.com
Which tools help you to Measure the Success of your Website
Adobe Analytics: Adobe is mostly used by large organizations as it is way higher priced than its other competitors and no free usage is allowed.
Source: qpe.co.in
Find the Best Mixpanel Alternatives for Your Product Team
Adobe Analytics is a feature-heavy but expensive solution for product analytics. Unlike Mixpanel, it has no free version—its complex pricing matrix includes features like website analytics, marketing analytics, attribution, and predictive analytics. It has plenty of customization options that may appeal to large organizations, but companies with smaller teams will likely be...
Source: heap.io
7 Analytics Tools for Optimizing UX
Although nothing compares to Google Analytics in terms of number of users, Adobe Analytics is nonetheless a compelling choice amongst website and app analysis tools. It allows you to dig deep into the massive amounts of generated data, featuring things like customer segmentation, real-time analysis rules, marketing analytics, and a host of dashboards. Adobe Analytics is a...
Source: www.sitepoint.com

Social recommendations and mentions

Based on our record, Adobe Analytics seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

Adobe Analytics mentions (2)

  • Why you Should Track Your Blog Traffic with Google Analytics
    Google Analytics was launched in 2005 as a tool for reporting web traffic. It is one of many web analytics tools. Adobe Analytics and Hubspot Analytics are example competitors to Google Analytics. - Source: dev.to / over 2 years ago
  • 8 Google Analytics Alternatives (Enterprise and Open Source)
    What it is: Adobe Analytics provides a set of tools that lets you collect, measure, and explore data you can use to predict traffic and gain insights. It has an interactive analytics workspace that helps you easily drag and drop data tables, visualizations, and components. - Source: dev.to / over 2 years ago

What are some alternatives?

When comparing AppNexus and Adobe Analytics, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

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