Software Alternatives, Accelerators & Startups

Meltwater VS Marketo

Compare Meltwater VS Marketo and see what are their differences

Meltwater logo Meltwater

Media monitoring, social media monitoring & media Intelligence products & tools help companies grow and build brands by listening, understanding, engaging and benchmarking their customers, markets and social business communities.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Meltwater Landing page
    Landing page //
    2023-10-16
  • Marketo Landing page
    Landing page //
    2023-07-17

Meltwater videos

Meltwater Digital Analytics system

More videos:

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Meltwater and Marketo)
Reputation Management
100 100%
0% 0
Email Marketing
0 0%
100% 100
Media Monitoring
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Meltwater and Marketo

Meltwater Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Meltwater is a powerful and comprehensive platform that provides businesses with a wide range of tools and features to help them succeed. With Meltwater, businesses can gain valuable insights into media trends and consumer behavior, monitor social media activity, identify key influencers, manage their social media presence, and track sales performance. Additionally,...
10 Affordable News Monitoring Tools to Keep You in the Know
Just like other tools, Meltwater offers features that can help you make sense out of data: social measurement, sentiment scoring, influencer identification, reporting and more.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Meltwater is a PR and social media monitoring tool that allows managers to interact on social media, curate content, track competitors and emerging stories, and measure the results of their efforts. Meltwater's pricing depends on the client and their individual requirements, but plans have been known to have a yearly cost of $6,000 or more.
The best free and paid online monitoring tools for PR right now
Meltwater is one of the biggest global names and with over 9 years worth of historical data, they claim to be the only ‘all-in-one’ provider with global access to online, print broadcast and social. There’s no free trial and their services is ‘modular’ so the pricing and packages are bespoke to each client — but it is one of the biggest players so if you were looking for...

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Meltwater and Marketo, you can also consider the following products

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Critical Mention - Track. Measure. Share. Grow.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

TVEyes - Founded in 1999, TVEyes' mission is to be the global search engine for TV and radio coverage. No matter where it appears in the world, if it aired on TV, you’ll find it on TVEyes.

Pardot - Salesforce B2B marketing automation