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Measured.com VS Optimizely Data Platform

Compare Measured.com VS Optimizely Data Platform and see what are their differences

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Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.

Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17

Measured.com videos

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Overview from CEO

Optimizely Data Platform videos

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Category Popularity

0-100% (relative to Measured.com and Optimizely Data Platform)

Measured.com

Optimizely Data Platform

APIs
100 100%
APIs
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

Share your experience with using Measured.com and Optimizely Data Platform. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

Optimizely Data Platform mentions (0)

We have not tracked any mentions of Optimizely Data Platform yet. Tracking of Optimizely Data Platform recommendations started around Apr 2022.

What are some alternatives?

When comparing Measured.com and Optimizely Data Platform, you can also consider the following products

Adobe Marketing Cloud - End-to-end digital marketing

Lyris HQ - Lyris HQ is now acquired by Aurea email marketing platform that provides you with the tools to create a value-driven email to attract more leads.

Datorama - Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

Blueshift - The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

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