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Measured.com VS BooleanMaths

Compare Measured.com VS BooleanMaths and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.

BooleanMaths logo BooleanMaths

The Formula for Marketing Success
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

  • BooleanMaths Cover Image
    Cover Image //
    2025-02-01
  • BooleanMaths User Journey Mapping
    User Journey Mapping //
    2025-02-01
  • BooleanMaths Precise Attribution
    Precise Attribution //
    2025-02-01
  • BooleanMaths CAPI integration
    CAPI integration //
    2025-02-01

BooleanMaths is an AI-driven marketing analytics platform designed to help businesses unlock the full potential of their ad spend and customer journey insights. Our suite of solutions empowers brands to optimize marketing campaigns, allocate budgets more efficiently, and drive higher ROI—seamlessly and at scale.

Measured.com

Website
measured.com
Pricing URL
-
Platforms
Web
Release Date
2017 April
Edit details

BooleanMaths

Website
booleanmaths.com
Pricing URL
Official BooleanMaths Pricing
Platforms
Shopify Wordpress
Release Date
2024 December
Startup details
Country
India
State
Maharashtra
City
Mumbai
Founder(s)
Nitesh Singh, Saurav Suman
Employees
10 - 19
Edit details

Measured.com features and specs

No features have been listed yet.

BooleanMaths features and specs

  • Pulse Pixel
    Understand user interactions across multiple touchpoints to refine marketing strategies.
  • Link Builder
    Create trackable UTM links and measure campaign performance across multiple touchpoints.
  • Ads Manager
    Connect your Facebook & Google Ads accounts to monitor performance and conversions in one unified dashboard.
  • Conversion API Setup
    Integrate your Conversion API (CAPI) with Pixel, enriching data for more accurate tracking and attribution

Measured.com videos

+ Add

Overview from CEO

BooleanMaths videos

+ Add

BooleanMath Product Teaser

Category Popularity

0-100% (relative to Measured.com and BooleanMaths)

Measured.com

BooleanMaths

Attribution Tracking
37 37%
Attribution Tracking
63% 63
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Data Analytics
0 0%
Data Analytics
100% 100
eCommerce
34 34%
eCommerce
66% 66

User comments

Share your experience with using Measured.com and BooleanMaths. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 3 years ago

BooleanMaths mentions (0)

We have not tracked any mentions of BooleanMaths yet. Tracking of BooleanMaths recommendations started around Feb 2025.

What are some alternatives?

When comparing Measured.com and BooleanMaths, you can also consider the following products

Attribution - Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Lifesight.io - A unified marketing measurement platform that leverages MMM, incrementality testing & causal attribution to help marketers make better decisions.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

RedTrack.io - Performance tracking for affiliates and advertisers

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