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Marketo VS Optimizely Data Platform

Compare Marketo VS Optimizely Data Platform and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Optimizely Data Platform videos

No Optimizely Data Platform videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Marketo and Optimizely Data Platform)

Marketo

Optimizely Data Platform

Email Marketing
95 95%
Email Marketing
5% 5
Marketing Automation
100 100%
Marketing Automation
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Optimizely Data Platform

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Optimizely Data Platform Reviews

We have no reviews of Optimizely Data Platform yet.
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What are some alternatives?

When comparing Marketo and Optimizely Data Platform, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Tealium AudienceStream - AudienceStream enables you to build a universal profile across all channels and take action with your systems in real time.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Blueshift - The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Pardot - Salesforce B2B marketing automation

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

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