Software Alternatives, Accelerators & Startups

Marketo VS OpenWater

Compare Marketo VS OpenWater and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

OpenWater logo OpenWater

OpenWater is an awards management software platform that automates, manages, and grows awards programs big and small.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • OpenWater Landing page
    Landing page //
    2021-10-21

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

OpenWater videos

Review - Orca wetsuit - Openwater core

Category Popularity

0-100% (relative to Marketo and OpenWater)
Email Marketing
100 100%
0% 0
ERP
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Accounting & Finance
0 0%
100% 100

User comments

Share your experience with using Marketo and OpenWater. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and OpenWater

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

OpenWater Reviews

We have no reviews of OpenWater yet.
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What are some alternatives?

When comparing Marketo and OpenWater, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Award Force - Award Force is recognised as the world’s #1 awards management software, trusted by organisations across the globe to recognise excellence in their field.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Submittable - Submittable is an easy-to-use online submission manager.

Pardot - Salesforce B2B marketing automation

SurveyMonkey Apply - SurveyMonkey Apply enables organizations to streamline the process of collecting and reviewing applications.