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Marketo VS LinkedIn Sales Navigator

Compare Marketo VS LinkedIn Sales Navigator and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

LinkedIn Sales Navigator logo LinkedIn Sales Navigator

Sales tool for LinkedIn users.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • LinkedIn Sales Navigator Landing page
    Landing page //
    2023-06-19

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

LinkedIn Sales Navigator videos

+ Add

Why I Stopped Using LinkedIn Sales Navigator

More videos:

  • Review - Quit Wasting Your Money - Use LinkedIn Sales Navigator Effectively
  • Tutorial - How to Use LinkedIn Sales Navigator to Generate Leads?

Category Popularity

0-100% (relative to Marketo and LinkedIn Sales Navigator)

Marketo

LinkedIn Sales Navigator

Email Marketing
100 100%
Email Marketing
0% 0
Sales Tools
0 0%
Sales Tools
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Lead Generation
0 0%
Lead Generation
100% 100

User comments

Share your experience with using Marketo and LinkedIn Sales Navigator. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and LinkedIn Sales Navigator

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

LinkedIn Sales Navigator Reviews

Top 26 Lead Generation Companies of 2023
Do you need a powerful B2B lead generation platform that lets you leverage LinkedIn’s professional community of more than 700 million members? Then it’s high time you get your hands on LinkedIn Sales Navigator.
Source: salespanel.io
Top 13 ZoomInfo Alternatives
ProsSalesforce integration. Allows for filtering company searches with very specific criteriaConsDoesn’t have a lot of data on smaller companies. Sometimes shows info that is not consistent with companies’ LinkedIn accountsEase of useCompany Search Module makes it easy to search for companies. Clean UI that is easy to navigate and learn quicklyPricingBy quote. No free trial...
Source: taskdrive.com

Social recommendations and mentions

Based on our record, LinkedIn Sales Navigator seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

LinkedIn Sales Navigator mentions (4)

  • LinkedIn
    Try Sales Nav tool. Simple to integrate https://business.linkedin.com/sales-solutions/sales-navigator. Source: 11 months ago
  • LinkedIn Premium
    Skip Premium and get Navigator. It's an easy tool to find the power within a company, engage leaders, and get more robust company information/news. I use this on a regular basis to engage my peers within our clients and stay on top of their company news - https://business.linkedin.com/sales-solutions/sales-navigator. Source: 11 months ago
  • How to Automate LinkedIn to Get Rid of the Boring Stuff
    If you’re using LinkedIn for business purposes, you’ll likely want to start by finding people who could benefit from your products or services. Since you’ll likely be looking for people in a specific industry or who work in a specific field, you can use tools like LinkedIn’s advanced search feature or LinkedIn Sales Navigator to search for people based on their name, industry or location. Once you’ve found the... - Source: dev.to / over 1 year ago
  • LinkedIn is a cringefest but it works for B2B startups - Here's what you need to do to generate leads and get clients
    Https://business.linkedin.com/sales-solutions/sales-navigator - LinkedIn Sales Navigator is worth it for the search functionality. The LSN messages are worth close to zero. They just don't convert. So I wouldn't recommend buying it if you wanted to send more messages. Source: about 3 years ago

What are some alternatives?

When comparing Marketo and LinkedIn Sales Navigator, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

DiscoverOrg - DiscoverOrg is an IT sales intelligence platform providing technology marketers access to data, IT org charts, and real time projects.

Pardot - Salesforce B2B marketing automation

Clearbit - Clearbit provides Business Intelligence APIs

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