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Marketo VS Highspot

Compare Marketo VS Highspot and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Highspot logo Highspot

Highspot is the industry's most advanced Sales Enablement platform, closing the loop across marketing, sales, and the customer.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Highspot Landing page
    Landing page //
    2023-09-20

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Highspot videos

+ Add

CEO of HighSpot, Robert Wahbe: HighSpot Has $95m Cash On Hand, $70m ARR Target 2020

More videos:

  • Review - Highspot in Action: Product Overview
  • Review - Highspot.com review custom belt 2

Category Popularity

0-100% (relative to Marketo and Highspot)

Marketo

Highspot

Email Marketing
100 100%
Email Marketing
0% 0
Project Management
0 0%
Project Management
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Cloud Storage
0 0%
Cloud Storage
100% 100

User comments

Share your experience with using Marketo and Highspot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Highspot

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Highspot Reviews

  1. Ok tool. Customer service is terrible.

    It's ok. The tool. Their customer service leads a lot to be desired. Don't expect them to help once you sign the contract. I'd find another company.

    👎 Cons:    Customer support

What are some alternatives?

When comparing Marketo and Highspot, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Seismic - Seismic is the leading global sales and marketing enablement solution, improving close rates and delivering larger deals for sales while increasing marketing’s impact on the bottom line.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

CloudApp - CloudApp allows you to share images, links, music, videos and files. Here is how it works: choose a file, drag it to the menubar and let us take care of the rest.

Pardot - Salesforce B2B marketing automation

Showpad - Showpad is a sales enablement platform that pushes the best-fit content in the right context to sales reps, on any device.

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