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Marketo VS HelpScout

Compare Marketo VS HelpScout and see what are their differences

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  2. » Videos
  3. » Reviews
  4. » Alternatives

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

HelpScout logo HelpScout

Help Scout is a simple, straightforward way to provide excellent support
  • Marketo Landing page
    Landing page //
    2023-07-17
  • HelpScout Landing page
    Landing page //
    2023-07-14

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

HelpScout videos

No HelpScout videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Marketo and HelpScout)

Marketo

HelpScout

Email Marketing
100 100%
Email Marketing
0% 0
Help Desk
0 0%
Help Desk
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Customer Support
0 0%
Customer Support
100% 100

User comments

Share your experience with using Marketo and HelpScout. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and HelpScout

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

HelpScout Reviews

The Best Help Desk Software in 2020
HelpScout really focuses on the customer interface. It values the customer journey and makes it easy for them to navigate. It is set up in a way to boost internal team collaboration. However, because of this emphasis on team collaboration, HelpScout's structure and ticketing systems are not as defined. It doesn't have a dedicated customer-facing portal or ticket numbers....
Source: www.jitbit.com
Help Scout Alternative - Have you outgrown Help Scout?
With over 500 more integrations than Help Scout, it’s easy to understand why many customers see Kayako as one of the best Help Scout alternatives. With Kayako you can connect to all the apps your team already uses. As you scale the need for automation becomes critical. Kayako helps save you time through a simple and easy setup for workflow automations across multiple apps.
Source: www.kayako.com
Top 10 Alternatives to Zendesk: Analysis of Leading Help Desk Software Solutions
Help Scout is preferred by many freelancers and small businesses for the right balance of features and affordability. In fact, it offers a free app for shared inbox. Its paid plan starts at $20 per user/month, providing you with a reliable set of automation, reporting and integration tools.
Source: financesonline.com
8 Zendesk Alternatives to Rock Your Customer Service
Also I don’t see Front (frontapp.com) in the list. Front is the biggest alternative to Zendesk & HelpScout on the customer service use case.
Source: blog.capterra.com
The 20 Best Help Desk Apps and Knowledge Base Tools for Customer Support
Dive into an email, and you'll see a familiar sidebar with information about the customer where Help Scout pulls in social media information and previous conversations to give your emails a personal touch. Help Scout also offers your customers a quick poll at the bottom of your emails to ask how well your team did at support, and you can see your team's productivity and...
Source: zapier.com

Social recommendations and mentions

Based on our record, HelpScout seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

HelpScout mentions (2)

  • Makers, what are the tools you can't live without?
    Slack for communication Helpscout for customer support Calendly for meeting scheduling Usermaven for website and product analytics Contentstudio.io for social media management. Source: over 1 year ago
  • Have you ever done a product comparison chart on your site?
    Not my site, but Helpscout (https://helpscout.com) has my favorite product comparison model. Source: about 2 years ago

What are some alternatives?

When comparing Marketo and HelpScout, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

Pardot - Salesforce B2B marketing automation

LiveAgent - LiveAgent is a fully-featured web-based live chat and help desk software. It harnesses the power of a universal inbox, real-time live chat, built-in call center, and a robust customer service portal. Start your free 1 month trial today!

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