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Campaign Monitor VS Pardot

Compare Campaign Monitor VS Pardot and see what are their differences

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Campaign Monitor logo Campaign Monitor

Email marketing software built for designers and their clients to run successful email campaigns.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Campaign Monitor Landing page
    Landing page //
    2023-10-07
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Campaign Monitor videos

+ Add

How to Use a Custom Campaign Monitor Template

More videos:

  • Demo - Campaign Monitor Demo
  • Review - Mastering email marketing with Campaign Monitor

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Campaign Monitor and Pardot)

Campaign Monitor

Pardot

Email Marketing
68 68%
Email Marketing
32% 32
Email Marketing Platforms
72 72%
Email Marketing Platforms
28% 28
Marketing Automation
0 0%
Marketing Automation
100% 100
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0

User comments

Share your experience with using Campaign Monitor and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Campaign Monitor and Pardot

Campaign Monitor Reviews

12 Top Campaign Monitor Alternatives & Competitors
So has Campaign Monitor been able to keep up? In some ways yes. They’ve introduced automations and updated the user-interface, but more as a REACTION to other pioneering (and distrupting) platforms. I’ll be 100% honest that I left Campaign Monitor years ago, but still followed along at a distance.
Source: thedigitalmerchant.com
The 24 Best Email Marketing Tools
Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.
Source: webbiquity.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
This popular Campaign Monitor competitor carries advanced personalization features, like merging tags that can help your content change according to the recipient of your email campaign. This goes for the name or even the language you will use in your email. Mailchimp can also pinpoint the best time to send an email with its platform to detect patterns in your open rates,...
Source: moosend.com
7 Best Campaign Monitor Alternatives for 2023
Mind that you can’t create landing pages with Campaign Monitor. If you need a solution for lead generation, you’ll also need to invest in a landing page builder and integrate it with Campaign Monitor… or use Sendinblue.
Source: www.sendinblue.com
7 Cheaper Mailchimp Alternatives to Consider in 2019
Campaign Monitor makes it very easy to personalize your emails. And you also get a great-looking automation flow builder that rivals ConvertKit. That, along with a well-designed interface, is why you might want to pay a little more for Campaign Monitor.
Source: www.codeinwp.com

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, Campaign Monitor seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Campaign Monitor mentions (1)

  • Why Email Marketing Is a necessity.
    According to campaignmonitor, the Return on investment in email marketing is 4400%. This implies a $44 return on every $1 spent. Also according to Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message they have received in the past. Source: almost 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Campaign Monitor and Pardot, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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