Software Alternatives, Accelerators & Startups

Marketo VS Analyzify

Compare Marketo VS Analyzify and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Analyzify logo Analyzify

Google tag manager and analytics app for your Shopify store
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Analyzify Landing page
    Landing page //
    2022-03-02

Analyzify helps you collect essential data about your customers, marketing channels, and sales through a variety of channels including Google Tag Manager, Google Analytics 4, Facebook Pixel, Google Ads Conversions, Universal Analytics, and many others for your Shopify store. It’s time to make some informed decisions.

Analyzify

$ Details
paid $749.0 / One-off (One-time fee per store)
Platforms
Web Shopify Cloud Internet Explorer Google Chrome iPhone Firefox Browser
Release Date
2021 January

Marketo features and specs

No features have been listed yet.

Analyzify features and specs

  • Google Tag Manager (GTM): Insert GTM into your Shopify Store within a minute and get a ready-to-go GTM container that is tailored just for your store.
  • Google Analytics (GA4 + Universal): Set up Google Analytics 4 (GA4) and Universal Analytics Enhanced Ecommerce with many custom dimensions and metrics.
  • Advanced Data Layers: Advanved data layers for all available events and data. Click here for full breakdown.
  • Google Ads Conversions: Set up micro and macro conversions, get all sales data and have remarketing ready in your Google Ads account.
  • Facebook Pixel Events: Get all the important events in your Facebook Pixel together with your dynamic retargeting lists.

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Analyzify videos

Intro to Google Tag Manager and Why Shopify Stores Need GTM

More videos:

  • Tutorial - How to Set up Google Analytics 4 on Shopify - GTM + Ecommerce Data layers [Shopify GA4 2022 Edition]

Category Popularity

0-100% (relative to Marketo and Analyzify)
Email Marketing
100 100%
0% 0
eCommerce
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Marketing
0 0%
100% 100

User comments

Share your experience with using Marketo and Analyzify. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Analyzify

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Analyzify Reviews

  1. The app is worth it alone but the customer service is top-notch!

    Super easy to get set up and running with Analyzify. The app is straightforward and simple, and Erman and the team were absolutely incredible at helping us through the onboarding process. Their customer service is wonderful and they've done a great job at addressing a bunch of questions via their articles as well. I would highly recommend this app and the team that stands behind it.

    👍 Pros:    Great customer support|Analytics reporting
  2. Best Shopify Google Analytics App!

    Awesome app, support team and easy set up. Strongly recommend them.

Social recommendations and mentions

Based on our record, Analyzify seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Analyzify mentions (5)

  • Top Google Analytics Apps for Your Shopify Store
    Analyzify provides a turnkey data analytics setup for Shopify merchants, offering two different setup options in ‘Done-For-You’ and ‘Do-It-Yourself’. With Analyzify, you get features such as data layers, Google Tag Manager, Google Analytics 4, and other integrations that native Shopify doesn’t offer. Plus, it tracks events like add-to-cart, product list visits, and product list/category clicks. - Source: dev.to / over 1 year ago
  • Google Shutting Down Universal Analytics. Here is your complete tutorial to set up GA4 on Shopify including e-commerce events. [no-app]
    Ok Google is shutting the UA down BUT I couldn’t be sure from going through the homepage of Analyzify Does it currently support both GA4 and UA? Source: about 2 years ago
  • Need help with dataLayer/Conversions on new headless custom storefront.
    A quick Google search turned up this page, which looks like it might be related? https://analyzify.app/google-tag-manager-shopify/datalayer It looks like that company sells an app of some sort which might be useful as well. https://analyzify.app/. Source: over 2 years ago
  • dataLayers & Google Tag Manager & GA4 for Developers
    Even though GA4 is quite new, I have been fortunate to work with Google Analytics 4 intensely because of our GTM App for Shopify. GA4 is still under development and has some bugs but I love it and every day even more. - Source: dev.to / about 3 years ago
  • Just Published "Shopify - Google Tag Manager Course" (Free on Youtube)
    A note and disclaimer: I am a co-creator of Analyzify The courses do NOT feature or use Analyzify at all. It is created and structured for the ones that don't want to use an app for their Google Tag Manager and data-analytics setup. Source: about 3 years ago

What are some alternatives?

When comparing Marketo and Analyzify, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

SellerCenter - Store-oriented analytical tool

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Shopgram - A free analyzing tool for exploring top Shopify stores

Pardot - Salesforce B2B marketing automation

BareMetrics - SaaS Analytics for Stripe