Software Alternatives, Accelerators & Startups

Marketo VS Affinity

Compare Marketo VS Affinity and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Affinity logo Affinity

Relationship Intelligence, Reimagined
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Affinity Landing page
    Landing page //
    2023-06-27

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Affinity videos

Affinity Photo | Hands on Review | Photography, Graphic Design, Web Design, Software

More videos:

  • Review - Why I Like Affinity Photo More than PhotoShop
  • Review - Affinity Designer Review

Category Popularity

0-100% (relative to Marketo and Affinity)
Email Marketing
100 100%
0% 0
CRM
65 65%
35% 35
Marketing Automation
100 100%
0% 0
CRM Platforms
0 0%
100% 100

User comments

Share your experience with using Marketo and Affinity. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Affinity

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Affinity Reviews

We have no reviews of Affinity yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Affinity seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Affinity mentions (1)

  • [Hiring] - my company is hiring a senior UX researcher
    The company (Affinity.co) is a CRM platform in the private capital space (think VCs / Private Equity). I've been here for some time and can confidently say that we're one of the best vendors in our niche. We've raised 120mm and are well positioned, actively hiring, and sell mission-critical software. Source: almost 2 years ago

What are some alternatives?

When comparing Marketo and Affinity, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

4Degrees.ai - Automatically track your relationships & deals with actionable intelligence to help you move them forward.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Attio - Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Pardot - Salesforce B2B marketing automation

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.