Software Alternatives, Accelerators & Startups

MailChimp VS OptiMine

Compare MailChimp VS OptiMine and see what are their differences

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
  • MailChimp Landing page
    Landing page //
    2023-10-10
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

MailChimp features and specs

No features have been listed yet.

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

OptiMine videos

OptiMine: How it Works

Category Popularity

0-100% (relative to MailChimp and OptiMine)
Email Marketing
99 99%
1% 1
Marketing Automation
91 91%
9% 9
Email Marketing Platforms
Development
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailChimp and OptiMine

MailChimp Reviews

  1. A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.
11 Best Email Marketing Software for eCommerce in 2023
In the realm of email marketing for eCommerce, MailChimp stands as a time-tested and obvious choice. With its extensive experience in the industry, MailChimp has earned its reputation as an effective email automation platform that delivers exceptional results. This powerful tool comes equipped with a range of features, including auto-scheduling, A/B testing, email analytics,...
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Sending and receiving feedback is easy with newsletter platforms like Mailchimp, Constant Contact, and especially Publicate. What makes a tool like Publicate unique is that it integrates with many email clients – Gmail, Outlook, and others.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Mailchimp is a flexible newsletter platform developed to meet the distinct requirements of businesses. One of the best email platforms, it comes complete with drag-and-drop email generation, personalized templates, and stellar segmentation options to ensure users can produce effective content that appeals to their reader base.
Source: publicate.it
13 Best Email Marketing Software for Businesses in 2022
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in your users' inboxes. Here's an in-depth take on MailChimp pricing with all available plans and offers.

OptiMine Reviews

We have no reviews of OptiMine yet.
Be the first one to post

Social recommendations and mentions

Based on our record, MailChimp seems to be more popular. It has been mentiond 85 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailChimp mentions (85)

  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / 30 days ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mailchimp — 500 subscribers and 1,000 emails/month free. - Source: dev.to / 3 months ago
  • How do I see what data is shared to Mailchimp despite not having an account with them?
    I am in the process of closing down my accounts with Intuit (Mint.com & Credit Karma). I've downloaded the appropriate data from them but was directed to contact Mailchimp.com to close my account there as well. The problem is that I've never actually had a mailchimp.com account. Source: 6 months ago
  • how I got customer onboarding right
    Hubspot, Mailchimp, Activecampaign, and any other classic email marketing software can be used to fill this need. Source: 8 months ago
  • Security in Code Reviews: Ensuring Secure and Robust Software Development
    Throughout 2022, Mailchimp and its partners were targeted by cybercriminals and suffered from several attacks. In January 2023, malicious actors managed to carry out a successful phishing attack and tricked at least one Mailchimp employee into exposing their credentials. - Source: dev.to / 10 months ago
View more

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

What are some alternatives?

When comparing MailChimp and OptiMine, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

EmailOctopus - Email marketing for less, via Amazon SES