Software Alternatives & Reviews

Klaviyo VS Pardot

Compare Klaviyo VS Pardot and see what are their differences

Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Pardot logo Pardot

Salesforce B2B marketing automation
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to Klaviyo and Pardot)
Email Marketing
60 60%
40% 40
Email Marketing Platforms
Marketing Automation
0 0%
100% 100
Newsletter Marketing
100 100%
0% 0

User comments

Share your experience with using Klaviyo and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Klaviyo and Pardot

Klaviyo Reviews

10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com
11 Best Omnisend Alternatives and Competitors for 2022
Klaviyo is a complete tool for email marketing that offers a collection of marketing automation features including email campaigns, text messages, automated workflows, pop-ups, advanced segmentation, etc. The overall email marketing tool of Klaviyo is user-friendly and seamlessly connects to your online store with just a few clicks.

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Social recommendations and mentions

Based on our record, Klaviyo seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: about 2 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 2 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing Klaviyo and Pardot, you can also consider the following products

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.