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KISSmetrics VS Marketo

Compare KISSmetrics VS Marketo and see what are their differences

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KISSmetrics logo KISSmetrics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • KISSmetrics Landing page
    Landing page //
    2023-10-10

  www.kissmetrics.comSoftware by KissMetrics

  • Marketo Landing page
    Landing page //
    2023-07-17

KISSmetrics videos

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Kissmetrics Demo

More videos:

  • Review - What is Kissmetrics?

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to KISSmetrics and Marketo)

KISSmetrics

Marketo

Analytics
100 100%
Analytics
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare KISSmetrics and Marketo

KISSmetrics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
One of the strengths of Kissmetrics lies in its powerful segmentation capabilities. By tracking individuals rather than just aggregates, Kissmetrics allows you to segment your audience based on specific criteria. Whether it’s demographics, behavior patterns, or engagement levels, you can effortlessly create custom segments and gain valuable insights into different customer...
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
One of the strengths of Kissmetrics lies in its powerful segmentation capabilities. By tracking individuals rather than just aggregates, Kissmetrics allows you to segment your audience based on specific criteria. Whether it’s demographics, behavior patterns, or engagement levels, you can effortlessly create custom segments and gain valuable insights into different customer...
Source: rishikap372.medium.com
10 Best Google Analytics Alternatives (Free & Paid)
Kissmetrics offers features such as ‘Funnels’ and ‘Path Report,’ so it can be an option for you if you want to increase the number of customers on your website and services.
Source: www.socialpros.co
Best Customer Analytics Tools and Software in 2021
Next up is Kissmterics, a customer behavior analytics tool by Neil Patel. An easy to use the platform, Kissmetrics is designed with marketing and sales teams in mind. Following the theme of your website visitors are actual people and not mere sessions, Kissmetrics provides in-depth analysis of customer journey by tying data to a real person.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
With powerful customer segmentation and precision targeting, Kissmetrics never lets a visitor slip by your sales funnel. You can trigger behavior and attribute-based automated emails to keep customers engaged. You can also measure the email campaign impact to see what strategies drive sales.
Source: blog.elink.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing KISSmetrics and Marketo, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Matomo - Matomo is an open-source web analytics platform

Pardot - Salesforce B2B marketing automation

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