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itch.io VS Unity Asset Store

Compare itch.io VS Unity Asset Store and see what are their differences

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itch.io logo itch.io

An online game marketplace and community.

Unity Asset Store logo Unity Asset Store

Unity's asset marketplace for game makers.
  • itch.io Landing page
    Landing page //
    2022-07-22
  • Unity Asset Store Landing page
    Landing page //
    2019-12-31

itch.io features and specs

  • Indie Focus
    Itch.io is heavily focused on indie games, providing a platform for lesser-known developers to showcase their projects without being overshadowed by big studios.
  • Revenue Split
    Developers can set their own revenue split with itch.io. The default is 10%, which is much lower than the industry standard of 30%.
  • Customization
    Developers have a high degree of control over their game's page, including design and layout, which allows for better branding and differentiation.
  • Community Features
    The platform includes forums, comment sections, and devlogs that encourage community interaction and feedback.
  • Alternative Payment Options
    Itch.io supports pay-what-you-want pricing models, bundles, and donations, giving developers and consumers flexible transactional options.
  • Open Publishing
    Anyone can publish their games without going through any approval process, making it easy and quick to get products to market.

Possible disadvantages of itch.io

  • Limited Visibility
    Since the platform is popular among indie developers, it can be challenging for individual games to gain visibility without additional marketing efforts.
  • Lesser Known
    Compared to platforms like Steam, itch.io has a smaller user base, which can limit the potential audience for games.
  • Quality Control
    The open publishing model means there is less quality control, which can result in a marketplace cluttered with lower-quality games.
  • Feature Set
    Itch.io may lack some of the advanced features and tools that bigger platforms offer, such as more robust analytics, achievements, or broader multiplayer support.
  • Payment Processing
    Developers are responsible for handling their own payment processing, which can be a hassle compared to other platforms that handle this aspect for you.

Unity Asset Store features and specs

  • Wide Variety of Assets
    The Unity Asset Store offers a vast collection of assets, including 3D models, textures, scripts, and plugins, catering to various game development needs.
  • Time and Cost Efficiency
    By purchasing ready-to-use assets, developers can save significant time and resources, allowing them to focus on the unique aspects of their projects.
  • Quality Assurance
    Many assets on the store are reviewed and rated by other users, providing insights into their quality and usability for developers.
  • Integration with Unity
    Assets from the store are designed to work seamlessly with Unity, ensuring compatibility and ease of integration into projects.
  • Community Support
    A large and active community around the Unity Asset Store means developers can find support, tutorials, and forums discussing various assets and their uses.

Possible disadvantages of Unity Asset Store

  • Variable Quality
    While there are many high-quality assets, there are also less-polished options, which can vary widely in terms of quality and usability.
  • Dependency on External Code
    Relying on third-party assets can introduce dependencies, which might complicate future updates or troubleshooting if the asset developer discontinues support.
  • Licensing and Legal Issues
    Developers need to be aware of licensing terms for assets, as improper use can lead to legal issues or problems in distribution.
  • Potential Overuse
    Popular assets might be used frequently across different projects, potentially leading to a lack of uniqueness in the final product.
  • Costs Can Accumulate
    Although individual assets can be affordable, buying multiple assets for one project can add up quickly and impact the overall budget.

itch.io videos

+ Add

What is… ITCH.IO & GAMEJOLT?! - Softlocked

More videos:

  • Review - Top 10 FREE Games on Itch.io
  • Review - ITCH.IO FREE Games Jampack Review!!! [23 reviews]

Unity Asset Store videos

+ Add

Unity Asset Store: Spring 2020

Category Popularity

0-100% (relative to itch.io and Unity Asset Store)

itch.io

Unity Asset Store

Games
100 100%
Games
0% 0
Game Development
0 0%
Game Development
100% 100
Online Games
100 100%
Online Games
0% 0
Social Media Apps
0 0%
Social Media Apps
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare itch.io and Unity Asset Store

itch.io Reviews

The best Steam alternatives for PC gamers
The independent PC gaming platform, equivalent to the eccentric bric-a-brac shop selling obscurities from stuffed animals to crystal skulls. Itch.io is exclusively committed to indie games, and there’s a good chance that some of your favourite indie titles on Steam actually started life on Itch.io before growing to become fully-fledged commercial products. This makes it one...
Source: www.techradar.com
The 7 Best Steam Alternatives
Itch.io has a strange name but a great premise: a place for independent PC game developers to sell their work with a pay-what-you-want model. Some games come with minimum prices, but you can pay more than this amount to help support the creators. Many free games are also available, which you can pay nothing or as much as you want for. Itch.io does offer some indie titles you...
Source: www.tomsguide.com
10 Alternatives to Steam for Buying Cheap PC Games
Itch.io is all about the indies. Though most of the games offered on the site and download client are free (thanks to a mobile-style open submission policy), developers can add a price to their games, and many popular independent developers now use Itch.io as a primary distribution platform. There are zero games to be had from major publishers, but anyone who appreciates a...
Source: www.howtogeek.com

Unity Asset Store Reviews

We have no reviews of Unity Asset Store yet.
Be the first one to post

Social recommendations and mentions

Based on our record, itch.io seems to be a lot more popular than Unity Asset Store. While we know about 7501 links to itch.io, we've tracked only 47 mentions of Unity Asset Store. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

itch.io mentions (7501)

  • Itch.io: "This is not a joke, Funko just called my mom"
    Brandshield has been deleting and rewriting their non-statement deflecting responsibility repeatedly while hiding all the comments calling out their cascade of BS. Here is their current statement blaming iwantmyname and link to the hidden replies: > We want to address recent reports surrounding a website takedown. > BrandShield serves as a trusted partner to many brands. Our AI-driven platform detects potential... - Source: Hacker News / 5 months ago
  • Itch.io: "This is not a joke, Funko just called my mom"
    Funko's statement: >At Funko, we hold a deep respect and appreciation for indie games, indie gamers, and indie developers. We’re fans of fans, and we love the creativity and passion that define the indie gaming community. >Recently, one of our brand protection partners identified a page on http://itch.io imitating the Funko Fusion development website. A takedown request was issued to address this specific page.... - Source: Hacker News / 5 months ago
  • Ask HN: Platform for 11 year old to create video games?
    As several people has pointed out here, don't focus on programming. That can kill the urge to make games pretty quick. And an important thing often overlooked, is prototyping. Whatever kind of game you are making, find a way to make a fast mockup using paper or whatever - and test it. That being said, you should take a look at simple game engines like; Twine, GDevelop, TyranoBuilder and PICO-8. Remember; the... - Source: Hacker News / 8 months ago
  • Featured Mod of the Month: Phil Ashby
    Publishing on platforms like itch.io are a great way to get feedback (but see comments about comments earlier!) and to see if an idea is worth pursuing. Self-published mini-games are also a good way to scratch that gamedev itch when it isn't your day job too - I should push a couple myself actually! - Source: dev.to / about 1 year ago
  • I randomly got MK11 booster when I haven't played the game for almost 4 years. Is my account compromised or something?
    This guy might not be farming. I'm not, but I have hundreds of cheap games from early humble bundles, huge itch.io fund raiser bundles, etc. Source: over 1 year ago
View more

Unity Asset Store mentions (47)

  • Advice on where to start
    A lot of sifting through content on both itch.io and the unity asset store. Source: about 2 years ago
  • How to get Unity assets from the Asset Store to Unity?
    I'm running the AUR unityhub package and I want to be able to get apps from the store to Unity. How can I do that? Source: about 2 years ago
  • Which should I learn/do first?
    No problem. Free assets can always be found on the Unity Asset Store and you can get animations / models from Mixamo. You can also look at Booth for 3d assets. Good luck. Source: about 2 years ago
  • Looking for tips/worlds/avatars for vrchat wedding?
    Another place you can look for more general assets and prefabs (decoration, furniture, plants, etc.) is the Unity Asset store itself https://assetstore.unity.com/ and you can filter for free assets if you'd like. A similar option is https://vrcassets.com/ which will allow you to search for assets from thousands of vrchat gumroad creators. Source: about 2 years ago
  • Where can I download free 3D characters for my game?
    There are a LOT of free assets on sites like unity asset store or unreal store. Source: about 2 years ago
View more

What are some alternatives?

When comparing itch.io and Unity Asset Store, you can also consider the following products

GOG.com - DRM-free game store, selling both new and old titles. No clients required.

OpenGameArt.org - A site dedicated to sharing artwork & other assets for game development.

ARPAY - AR-PAY.com, All-in-one Retail and Payments. You can access your favorite internet services: online games, e-wallets, console games, online shopping cards, and many more!

Kenney Assets - We've created over 40,000 images, audio files and 3D models for you to use in your projects. Thanks to our public domain license you're even allowed to use them in commercial projects!

GameDev Market - GameDev Market is a marketplace for high quality, affordable 2D, 3D, GUI & Audio game assets, handcrafted by talented creators around the world.

Instant Gaming - Instant-Gaming.com - All your favourites games for Steam, Origin, Battle.net, Uplay and Indie games up to 70% off! Digital games, Instant delivery 24/7!

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