Software Alternatives & Reviews

iPresso VS OptiMine

Compare iPresso VS OptiMine and see what are their differences

iPresso logo iPresso

Multichannel Marketing Automation platform.

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
  • iPresso Landing page
    Landing page //
    2021-09-19

A rich palette of tools, supporting automation even for beginners; after merely one day, you are able to launch multichannel marketing that works "alone", according to your own idea. 2 versions of the platform: BASIC for SME customers and Enterprise for larger companies with dedicated support.

  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

iPresso

$ Details
paid Free Trial €119.0 / Monthly (For annual payment)
Platforms
Prestashop Megento Cloud Web Google Chrome Browser Firefox REST API Shopify Salesforce Shoper Facebook Messenger Facebook Ads Facebook Custom Audience
Release Date
2011 September

iPresso features and specs

  • Marketing Automation: Yes
  • Marketing Funnels: Yes
  • E-mail Marketing: Yes
  • Push Notifications: Yes
  • Popups & Forms: Yes
  • Segmentation: Yes
  • GDPR Compliant: Yes
  • Contact management: Yes
  • Reporting: Yes
  • Landing Pages: Yes
  • Automated workflow: Yes
  • Integrations: Yes
  • Product Feed Manager: Yes
  • Loyalty / Promotion Programs: Yes
  • eCouponing: Yes
  • Personas: Yes
  • Data Import/Export: Yes

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

iPresso videos

iPresso Product Feed Manager

More videos:

  • Demo - Prestashop integration

OptiMine videos

OptiMine: How it Works

Category Popularity

0-100% (relative to iPresso and OptiMine)
Email Marketing
52 52%
48% 48
Marketing Automation
21 21%
79% 79
Email Marketing Platforms
Office & Productivity
0 0%
100% 100

User comments

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What are some alternatives?

When comparing iPresso and OptiMine, you can also consider the following products

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ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

edrone - Plug’n’play marketing automation for eCommerce armed with AI. eCRM for e-commerce.

EmailOctopus - Email marketing for less, via Amazon SES