Insightarc VS Smaply

Every marketer and product manager struggling with conversion rates, acquisition efficiency and retention. To find underlying reasons experts spend dozens of hours for manual research of customer interactions. And this job is time and data resource taking.

Insightarc is an automated way to discover and learn the real customer journey and points where customers experience the issues and leave the service. Works for ecommerce and SaaS services as well as for online-to-offline journeys.

Automate research routine, focus on decision making faster without - reviewing of session recordings for hours - reviewing of heatmaps with process decomposing - researching of statistical metrics - long tech reviews

WHY? Two non-obvious reasons why it is important to study customer journeys: 1. You will learn WHY clients leave your website or eCommerce 2. You discover underlying insights and implement product improvements.

WHAT TO FIND? Customer journey "from the customers' eyes" and issues experienced: - Hidden user traces - The average time between interactions - Repetitive actions and outliers, then customers meet the issue. - One-click actions followed by leaving the service - Bottlenecks and narrow places

WHY AUTOMATE? - E-commerce and SaaS platforms have become more complex and complicated - The volume of data on tech platforms is consistently growing - Save time for manual research of point of product growth and money for specific data infrastructure

Smaply is a cloud-based customer experience platform that allows businesses to create personas, journey maps and stakeholder maps and share them with team members. Professionals can utilize the drag-and-drop functionality to add images, texts or video files in journey maps and export them in various formats including PDF, PowerPoint, Excel and PNG.

Using Smaply's collaborative platform, enterprises can grant-role based access to specific employees, invite user comments on maps and share live links with several recipients. It enables managers to create individual personas for clients by uploading images and adding important highlights relevant to the customer's journey. Additionally, it comes with an administrative dashboard, which helps users view ongoing projects and retrieve the details of specific stakeholders via search functionality.

Pricing is available on monthly and annual subscriptions. Support is extended via phone, email and other online measures.