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Initiative CRM VS Marketo

Compare Initiative CRM VS Marketo and see what are their differences

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Initiative CRM logo Initiative CRM

Increase your sales efficiency ! Initiative CRM is the sales follow-up solution to reach your objectives.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Initiative CRM Landing page
    Landing page //
    2023-10-11

Initiative CRM helps salespeople close sales faster with key innovations: - Accessing customer data in real time - Tracking of sales targets - Integrated sales reporting - Customer location tracking to prepare sales trips - Automation with daily software (email, calendar, website, ERP ...) - Sending quotes in 1 click and automatic reminder of invoices

Discover this innovative solution that facilitates the daily life of sales teams.

  • Marketo Landing page
    Landing page //
    2023-07-17

Initiative CRM

Website
initiative-crm.com
Pricing URL
Official Initiative CRM Pricing
$ Details
paid Free Trial €15.0 / Monthly (Essential / user)
Platforms
Web iPhone Google Chrome Firefox Android GMail Outlook Cloud
Release Date
2016 September
Edit details

Marketo

Website
uk.marketo.com
Pricing URL
Official Marketo Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Initiative CRM videos

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Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Initiative CRM and Marketo)

Initiative CRM

Marketo

CRM
8 8%
CRM
92% 92
Email Marketing
0 0%
Email Marketing
100% 100
Sales
100 100%
Sales
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Initiative CRM and Marketo

Initiative CRM Reviews

We have no reviews of Initiative CRM yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Initiative CRM and Marketo, you can also consider the following products

Salesforce Sales Cloud - Cloud-based CRM & Sales Automation

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Freshsales CRM - A full-fledged CRM for high-velocity sales teams.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Sellsy CRM - Sellsy - CRM, invoicing and sales management for agiles companies

Pardot - Salesforce B2B marketing automation

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