Software Alternatives & Reviews

Highrise VS Marketo

Compare Highrise VS Marketo and see what are their differences

Highrise logo Highrise

Save and organize notes and email conversations for up to 30,000 customers and contacts. Keep track of proposals and deals.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Highrise Landing page
    Landing page //
    2021-10-07
  • Marketo Landing page
    Landing page //
    2023-07-17

Highrise videos

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Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Highrise and Marketo)
CRM
33 33%
67% 67
Email Marketing
0 0%
100% 100
Sales
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Highrise and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Highrise and Marketo

Highrise Reviews

9 Cheap Salesforce Alternatives that Make CRM as Simple as Amazon.com
Highrise is no longer accepting new sign-ups. I actually wanted to try them out. However, existing users can continue to use it forever (or at least until the end of the Internet).

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Highrise seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Highrise mentions (1)

  • Anatomy Of A Profitable Open-Source Project
    Sales tool expenses are modest. We use LinkedIn for lead generation and a cost-effective CRM (Highrise) for tracking. Communication is through email, WhatsApp, and chat (powered by Chatwoot).Our marketing budget is around €20k this year, primarily for tech newsletter sponsorships. - Source: dev.to / 6 months ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Highrise and Marketo, you can also consider the following products

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Insightly - Insightly is the easy, powerful and affordable online Customer Relationship & Project Management Software used by over 400,000 small businesses world wide

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SugarCRM - SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market.

Pardot - Salesforce B2B marketing automation