Software Alternatives, Accelerators & Startups

Google Tag Manager VS Trackboxx

Compare Google Tag Manager VS Trackboxx and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Trackboxx logo Trackboxx

GDPR compliant tracking without cookies! TRACKBOXX - Visitor tracking Made in Germany.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Trackboxx Landing page
    Landing page //
    2023-02-05

Trackboxx is a simple and effective tool to record and evaluate visitors to your website. With Trackboxx we offer a clear and simple solution to evaluate what is happening on your website. No consent banner is required and is fully compliant with the Data Protection Act. The Trackboxx works without cookies and we do not store any personal data! This means that you don´t have to mention Trackboxx in any Consent Banner. So long as you are not using any other program that collects personal data, the Opt-in Option for example, Consent Banner is not required.

Trackboxx

$ Details
freemium €5.0 / Monthly (1 website, 1 user, 25,000 page impressions)
Platforms
Angular Laravel Node JS PHP
Release Date
2020 October

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Trackboxx videos

Trackboxx -The Google Analytics Alternative!

Category Popularity

0-100% (relative to Google Tag Manager and Trackboxx)
Analytics
83 83%
17% 17
Web Analytics
88 88%
12% 12
Tool
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

Questions and Answers

As answered by people managing Google Tag Manager and Trackboxx.

What makes your product unique?

Trackboxx's answer:

Trackboxx is the first privacy-first webanayltics, developed in germany. We offer several features in the realm of web analytics that our direct competitors do not provide. This includes, for example, the tracking of external links, and soon, the e-commerce tracking, which does not exist in any of our competitors' offerings. Additionally, the "userjourney" will soon be implemented, providing our customers with entirely new possibilities forweb analysis.

Why should a person choose your product over its competitors?

Trackboxx's answer:

In the realm of privacy-first web analytics offerings, the representations, visualizations, and evaluation capabilities are quite similar. We decided to take Trackboxx a step further - moving away from mere "data presentation" to genuine analysis. Furthermore, we've also chosen to incorporate additional features and functions into Trackboxx, such as a fully functional e-commerce tracking and a user journey that enables detailed analysis and evaluations.

How would you describe your primary audience?

Trackboxx's answer:

Our customers essentially come from all sectors and company sizes. We have many "smaller" clients who want to monitor their own websites, but we also have a multitude of agencies and marketing experts who oversee both their own projects as well as those of their clients. Moreover, well-known, reputable clients have now started to rely on Trackboxx, such as various banks and health insurance companies.

What's the story behind your product?

Trackboxx's answer:

Trackboxx was founded in 2020 and develops and distributes web analytics software as a SaaS solution. The idea emerged when it became increasingly difficult to use Google Analytics for our own projects as well as for client projects in a data protection-compliant manner. Thus, there was a desire to develop an in-house solution. It quickly became clear that there was a large market for such a solution, leading to the decision to develop Trackboxx as a full-fledged SaaS solution.

Trackboxx is compliant with data protection regulations and does not use cookies or process personal data. As a result, there is no need for a consent banner when using it on one's own website.

Which are the primary technologies used for building your product?

Trackboxx's answer:

Laravel, Angular, NodeJS, Clickhouse for our database

Who are some of the biggest customers of your product?

Trackboxx's answer:

Plausible Fathom Analytics Simpleanalystics

User comments

Share your experience with using Google Tag Manager and Trackboxx. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Trackboxx

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
Be the first one to post

Trackboxx Reviews

  1. Privacy first Tracking

    After quitting with google analytics i tested several solutions, like Matomo, plausible and simpleanalytics, i ended up with Trackboxx. Main reason was the clean dashboard that loads lighting fast. Another point was the roadmap - they are working (or already integrating) an e-commerce tracking what is very important for me.

    👍 Pros:    Faster and cheaper than others|Ui is very attractive|Ecommerce|Good price|Great customer support
    👎 Cons:    Some missing features
  2. Metric Data

    I have been using Trackboxx for almost 2 years now and very happy with the data that I retrieve. The URL builder is a great addition to help support my marketing campaigns and the ability to set up goals!

Social recommendations and mentions

Based on our record, Google Tag Manager should be more popular than Trackboxx. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

Trackboxx mentions (1)

What are some alternatives?

When comparing Google Tag Manager and Trackboxx, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

micro-analytics - Public analytics as a Node.js microservice 📈

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺