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Google Tag Manager VS Fathom Analytics

Compare Google Tag Manager VS Fathom Analytics and see what are their differences

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Simple, trustworthy website analytics (finally)
Google Tag Manager Landing Page
Google Tag Manager Landing Page
Fathom Analytics Landing Page
Fathom Analytics Landing Page

Google Tag Manager details

Analytics Web Analytics User Analytics
Pricing URL-
Details $-

Fathom Analytics details

Open Source Analytics Privacy Website Monitoring Website Testing
Pricing URL Official Fathom Analytics Pricing  
Details $ $14.0 / Monthly (100,000 Pageviews)

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Fathom Analytics videos


More videos:

  • - Fathom Analytics, One-Click DigitalOcean installation guide

Category Popularity

0-100% (relative to Google Tag Manager and Fathom Analytics)

Social recommendations and mentions

Based on our record, Fathom Analytics should be more popular than Google Tag Manager. It has been mentiond 19 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment ( that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 3 months ago

Fathom Analytics mentions (19)

  • [AskJS] How does something like Google Analytics collect accurate data and how could one build their own analytics?
    You don't need to build your own, there are other analytics packages out they that don't send your users' data to Google. Look at - Source: Reddit / about 1 month ago
  • If you dont mind please share your B2C saas url
    I draw all our illustrations by hand, from scratch: (they're mostly cats, but several main pages have illys top/right). - Source: Reddit / about 1 month ago
  • Isn't it ironic?
    There are plenty of analytics softwares. In the 90% case, the massive amount of info google analytics gathers is overkill; most businesses just want to see how their pages are performing, and where they're getting referrals from. For those cases, there are lightweight, cookieless options like Fathom (mostly open source) and Plausible (open source) that have minimal performance impact. And even if you do need more... - Source: Reddit / 3 months ago
  • Privacy-focused or useless analytics tools
    As a small company using one of the providers ( it offers us choice. We don't want to build and run our own analytics and we don't need the vast features of a Google Analytics or similar either. Even without the privacy benefit the set metrics we get now acceptable. We don't have, e.g. a growth manager who needs to report these, investors who question the or make decisions when one metric... - Source: Hacker News / 3 months ago
  • Need help to review / suggest my stack for my hobby blog
    Also, since you mention that you want to protect privacy, I would suggest that you swap out Disqus and Google Analytics for more privacy-friendly alternatives (again, this is up to you) e.g. You can use something like for comments (or, again, Ghost!) and for analytics you can find a plethora of options in this comment I made (some popular options are Fathom Analytics and Plausible Analytics). - Source: Reddit / 3 months ago

What are some alternatives?

When comparing Google Tag Manager and Fathom Analytics, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Simple Analytics - Simple, clean, and privacy-friendly analytics πŸ“Š

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Matomo - Matomo is an open-source web analytics platform

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

User reviews

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