Google Marketing Platform VS Mixpanel

Google Marketing Platform Reviews

Mixpanel Reviews

1. Deepak Kumar    

   Technical Reviewer at A/B Testing | over 3 years ago
   Mixpanel helps track user behavior and measure success for your application

   I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

   🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel

   👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions

   👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Google Marketing Platform mentions (2)

• 6 Ways to Optimize Your Website for Better Conversion Rate

  Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago

• Google is deprecating Google Surveys

  That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago

• This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?

  I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago

• Ad management platform

  But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago

• Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population

  More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Mixpanel mentions (22)

• A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev

  Mixpanel — 100,000 monthly tracked users, unlimited data history and seats, US or EU data residency. - Source: dev.to / 3 months ago

• What do I do after ProductHunt?

  You can test sales copy with Mixpanel to see where your traffic is coming from so you can see which content (Informative or promotional) generates the most engagement. Source: 6 months ago

• Essential Product Metrics Every Startup Founder Should Know

  Custom Data Collection As you grow you can consider a bit more precise configurations and data analytics approachs. Implement custom data collection through or event tracking for example via Mixpanel. This allows you to capture specific metrics tailored to your product's unique needs. - Source: dev.to / 11 months ago

• What issues / painpoints have you experienced with current Analytics Platforms? Mixpanel, Plausible etc.

  I am looking into whether you have experienced any pain points or issues not solved by current analytics platforms. By current solutions I'm talking plausible.io, mixpanel.com, usermaven.com and alike, providing features such as: total visitors, page views, online users, custom events tracking, top sources. Source: over 1 year ago

• Ask HN: What’s your startup’s analytics setup? (2023)

  Ten years ago, there was a popular Ask HN: "what's your startup’s analytics setup?” [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics... - Source: Hacker News / over 1 year ago