Software Alternatives, Accelerators & Startups

Google Analytics VS Trackingplan

Compare Google Analytics VS Trackingplan and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Trackingplan logo Trackingplan

Ensure the quality of your digital analytics.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Trackingplan Landing page
    Landing page //
    2023-10-16

Trackingplan is a fully automated data QA and observability solution created to ensure your data is clean, accurate, and actionable.

Trackingplan

$ Details
freemium $300.0 / Monthly
Platforms
Web Android iOS REST API
Release Date
2021 September

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Trackingplan videos

Welcome to Trackingplan

More videos:

  • Demo - See Trackingplan in action (in less than 2 minutes)
  • Tutorial - Introducing Root Cause Analysis: Trackingplan's Warning Debug
  • Tutorial - Introducing Custom Events

Category Popularity

0-100% (relative to Google Analytics and Trackingplan)
Analytics
98 98%
2% 2
Web Analytics
99 99%
1% 1
Mobile Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100

Questions and Answers

As answered by people managing Google Analytics and Trackingplan.

How would you describe your primary audience?

Trackingplan's answer:

The primary audience for Trackingplan includes marketing teams, data analysts, and developers. The platform is designed for these teams to collaborate efficiently.

Who are some of the biggest customers of your product?

Trackingplan's answer:

Travelperk, Spotahome, ISDIN, Flaticon, Manfred.

What makes your product unique?

Trackingplan's answer:

Unlike other SaaS with setups that take between weeks and months or even force you to change how you code your analytics, Trackingplan is installed in minutes, doesn’t require technical skills to set up or use, and will start listening to all the data your sites and apps are sending to your third-party services right after its installation. That is why you can have access to your data in seconds instead of months, and that is also why we support any provider and we seamlessly integrate with your current analytics stack, including the ones that don't have an API or even your in-house analytics systems.

Why should a person choose your product over its competitors?

Trackingplan's answer:

Trackingplan provides a comprehensive solution that creates a control panel for your digital analytics automatically, eliminating the need for hours of handcrafted work. It offers functionalities covering all stages of data governance. Additionally, it provides early warnings when things change, ensuring that events and properties arrive according to specifications. The platform also aids in quickly solving detected problems from the root cause, ensuring data quality. Moreover, Trackingplan’s fully automated digital analytics QA solution has been designed to ensure the quality of your data at every stage by spotting bugs in your test cases before going into production (and without changing your current tests). That way, you can avoid compromising your data by catching errors before they break your digital analytics.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Trackingplan

Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Trackingplan Reviews

We have no reviews of Trackingplan yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 10 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 10 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 10 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 11 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 12 months ago
View more

Trackingplan mentions (0)

We have not tracked any mentions of Trackingplan yet. Tracking of Trackingplan recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Analytics and Trackingplan, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Matomo - Matomo is an open-source web analytics platform

Fathom Analytics - Simple, trustworthy website analytics (finally)

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Convertmind - Google analytics monitoring & audits to increase conversions