Software Alternatives, Accelerators & Startups

Google Analytics VS Columns AI

Compare Google Analytics VS Columns AI and see what are their differences

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Columns AI logo Columns AI

Columns Ai helps users quickly turn their data into beautiful and insightful stories to share.
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • Columns AI Landing page
    Landing page //
    2023-08-04

It lets you connect your Spreadsheet, Uploaded CSV, Airtable, Notion Database, and SQL DB.

You then use natural language to query your data into visualization on a canvas, from where you can start to design it into beautiful content, such as using AI summary to create a layout and visual elements along with your main chart.

Columns specialize in time series data, you can easily forecast the future from there as well. Lastly, you can set up a schedule to keep it updated with your data without manually updating it.

Columns AI

Website
columns.ai
$ Details
freemium $15.0 / Monthly
Platforms
Browser Google Chrome Safari Firefox Edge
Release Date
2022 May

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Columns AI features and specs

  • Connect all types of data: Google Spreadsheet, Notion, Airtable
    10
  • Nature language query your data to visualization
    10
  • Ai Design and styling for storytelling
    10
  • Easy sharing and comprehensive access control
    10
  • Schedule to keep stories in sync with your data
    10

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Columns AI videos

Talking about how AI works in Columns

More videos:

  • Tutorial - One example to show you set up your design preference on Columns

Category Popularity

0-100% (relative to Google Analytics and Columns AI)
Analytics
100 100%
0% 0
Data Visualization
0 0%
100% 100
Web Analytics
100 100%
0% 0
Productivity
0 0%
100% 100

Questions and Answers

As answered by people managing Google Analytics and Columns AI.

What makes your product unique?

Columns AI's answer:

A super-fast data analytics engine (https://github.com/varchar-io/nebula) AI across all storytelling stages: Columns understands your data, Columns understands you, and Columns understands your story.

You can think of it as Canva for Data - a free canvas to craft all beautiful and insightful information on.

Why should a person choose your product over its competitors?

Columns AI's answer:

Easy to use. Super fast. Full intelligence. Flexible for design.

How would you describe your primary audience?

Columns AI's answer:

People who love data storytelling. People who are tired of heavy BI tools like Tableau or Power BI, seeking lightweight but much more efficient alternatives.

People want personalized product experiences, and are 100% flexible in making content.

What's the story behind your product?

Columns AI's answer:

Love to share if you're interested in the product, let's talk!

Which are the primary technologies used for building your product?

Columns AI's answer:

Big data AI Visualization Free Canvas

Who are some of the biggest customers of your product?

Columns AI's answer:

Not disclose here.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and Columns AI

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Columns AI Reviews

We have no reviews of Columns AI yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: over 1 year ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: over 1 year ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

Columns AI mentions (0)

We have not tracked any mentions of Columns AI yet. Tracking of Columns AI recommendations started around Jan 2022.

What are some alternatives?

When comparing Google Analytics and Columns AI, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

Predict by Mixpanel - See who will convert, before they do.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Domo - Domo: business intelligence, data visualization, dashboards and reporting all together. Simplify your big data and improve your business with Domo's agile and mobile-ready platform.