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Google Analytics VS AWS Amplify

Compare Google Analytics VS AWS Amplify and see what are their differences

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Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AWS Amplify logo AWS Amplify

JavaScript library for app development using cloud services
  • Google Analytics Landing page
    Landing page //
    2023-08-26
  • AWS Amplify Landing page
    Landing page //
    2024-07-18

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

AWS Amplify features and specs

  • Ease of Use
    AWS Amplify provides a straightforward and user-friendly interface, making it easier for developers to deploy, manage, and scale full-stack applications.
  • Integration with AWS Services
    Amplify seamlessly integrates with a wide range of AWS services such as DynamoDB, S3, Lambda, and more, allowing developers to leverage the power of the AWS ecosystem.
  • Speed of Deployment
    It enables rapid deployment of web and mobile applications, reducing the time to market for new features and updates.
  • Automated Workflows
    With features like CI/CD, Amplify automates many aspects of the development workflow, particularly deploying and hosting applications, which saves time and reduces manual effort.
  • Scalability
    Amplify inherits AWS's robust scalability features, enabling your application to handle a growing number of users seamlessly.
  • Custom Domain Management
    The service offers easy management of custom domains and SSL certificates, enhancing the security and professionalism of your application.
  • Real-time and Offline Support
    Provides built-in support for real-time data and offline functionality, which is important for modern web and mobile applications.

Possible disadvantages of AWS Amplify

  • Cost
    While Amplify offers a range of pricing plans, costs can accumulate quickly depending on the usage of various AWS services, especially for startups and small businesses.
  • Vendor Lock-in
    Using Amplify extensively can lead to significant dependency on AWS services, making it difficult to migrate to other cloud providers in the future.
  • Learning Curve
    Although it's user-friendly, there can still be a learning curve for those unfamiliar with the wider AWS ecosystem, which might require an investment in training and education.
  • Limited Customization
    While it covers a broad range of functionalities, some developers find the customization options limited compared to setting up and managing AWS services independently.
  • Complexity for Simple Apps
    For simpler applications, the full suite of AWS Amplify's features might be overkill, introducing unnecessary complexity.
  • Debugging Challenges
    Debugging issues can sometimes be more complicated due to the abstraction layers that Amplify adds, which can make it less transparent compared to traditional setups.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

AWS Amplify videos

+ Add

Firebase vs AWS Amplify

More videos:

  • Review - Delivering Mobile Apps Using AWS Mobile Services
  • Review - What is AWS Amplify
  • Tutorial - AWS Amplify with React Tutorial - 1. Setup
  • Review - What is AWS Amplify? Pros and Cons?
  • Tutorial - AWS Amplify in Plain English | Getting Started Tutorial for Beginners

Category Popularity

0-100% (relative to Google Analytics and AWS Amplify)

Google Analytics

AWS Amplify

Analytics
100 100%
Analytics
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Realtime Backend / API
0 0%
Realtime Backend / API
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics and AWS Amplify

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

AWS Amplify Reviews

Top 7 Firebase Alternatives for App Development in 2024
Amazon Web Services (AWS) Amplify is a comprehensive development platform designed to provide the tools necessary to build scalable mobile and web applications. AWS Amplify offers a suite of services that mirror many of the core functionalities of Firebase, such as authentication, analytics, and storage, while leveraging the robust infrastructure of AWS.
Source: signoz.io
Best Serverless Backend Tools of 2023: Pros & Cons, Features & Code Examples
AWS Amplify packs several tools in the Amazon ecosystem to allow you to build full-stack web and mobile apps in hours.
Source: www.rowy.io
What is AWS Amplify? - AWS Amplify Alternatives
This article briefly introduces you to "What is AWS Amplify." All aspects of AWS Amplify, including its features, integrations, pricing models, benefits, and drawbacks, will be explored in detail by the end of this article. We'll also explain how it may be applied to develop and launch applications quickly. Here, you'll know exactly what AWS Amplify is and whether it's a...
Source: mindmajix.com
2023 Firebase Alternatives: Top 10 Open-Source & Free
AWS Amplify is acknowledged as one of the best Firebase alternatives because of its full-stack development products. Amazon Web Services launched this cloud platform in 2017, and it has the ability to confer huge support to build the backend and client side of mobile and web applications. Similarly, the developer team can also benefit from the outstanding hosting of this CSP.
Source: digitalcruch.com
Exploring alternatives to Vercel: A guide for web developers
AWS Amplify is a powerful platform that goes beyond static site hosting, offering a full suite of tools for building, deploying, and managing modern web and mobile applications. Amplify is part of the broader AWS ecosystem, providing deep integration with other AWS services.
Source: fleek.xyz

Social recommendations and mentions

Based on our record, Google Analytics seems to be a lot more popular than AWS Amplify. While we know about 36 links to Google Analytics, we've tracked only 2 mentions of AWS Amplify. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

AWS Amplify mentions (2)

  • Comprehensive Guide for Understanding the Self-Taught Web Developer Path in 2025
    Mastering fundamental skills is essential. Focus on HTML, CSS, and JavaScript, ensuring confidence in areas like Flexbox, responsive design, and jQuery. Practical experience is gained through personal projects, which should be original and functional. Start with a portfolio site, ensuring performance and accessibility using tools like Lighthouse, and expand to projects like utility apps leveraging APIs. Hosting on... - Source: dev.to / 3 months ago
  • Advance Features and Deploying the Project (Nerd Streetwear Online Store) Part III
    AWS Amplify: Strengths: AWS Amplify is a robust platform for deploying full-stack applications. It’s backed by AWS infrastructure and offers scalability and a wide range of services, including hosting, authentication, and real-time data. Integration: Amplify integrates with popular Git services and offers a CI/CD pipeline that supports automatic deployments. - Source: dev.to / 9 months ago
  • Remix Authentication with Amazon Cognito
    Many guides for integrating Amazon's Cognito service recommend using AWS's Amplify library. While Amplify works well for the traditional, client-side rendered single-page application (SPA), it doesn't yet support newer SSR paradigms. At the time of this writing, AWS Amplify doesn't support SSR in Remix source, though Amplify's Hosting service recently added support for SSR in Next versions 12 and greater. While... - Source: dev.to / about 2 years ago
  • DC Bat Cowls with Amplify Gen 2 Fullstack Typescript
    I built an application that helps users find the DC Bat Cowls trait rarity using Amplify Gen 2 with Typescript. What a Bat Cowl is can be found here. The marketplace for them is here. Summary on Bat Cowls is a really cool project that has enabled me to create our own DC Comic... And created our own super villain within the DC Universe. - Source: dev.to / about 1 year ago
  • Build a React genAI APP with Amazon Bedrock & AWS SDK
    In this blog you will learn how to use Amazon Cognito credentials and IAM Roles to invoke Amazon Bedrock API in a react-based application with JavaScript and the CloudScape design system. You will deploy all the resources and host the app using AWS Amplify. - Source: dev.to / over 1 year ago

What are some alternatives?

When comparing Google Analytics and AWS Amplify, you can also consider the following products

Matomo - Matomo is an open-source web analytics platform

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Parse - Build applications faster with object and file storage, user authentication, push notifications, dashboard and more out of the box.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Supabase - An open source Firebase alternative

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