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Google Ads Keyword Match Type Helper VS Kenshoo

Compare Google Ads Keyword Match Type Helper VS Kenshoo and see what are their differences

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Google Ads Keyword Match Type Helper logo Google Ads Keyword Match Type Helper

Simplify your Google Ads campaigns with our Keyword Match Type Helper Chrome extension. Easily manage match types and boost your PPC performance.

Kenshoo logo Kenshoo

Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.
  • Google Ads Keyword Match Type Helper Google Ads add keywords screen
    Google Ads add keywords screen //
    2024-12-22
  • Google Ads Keyword Match Type Helper Google Ads add matched terms screen
    Google Ads add matched terms screen //
    2024-12-22

The Match Type Helper Chrome Extension for Google Ads simplifies keyword management by letting you bulk update match types (Exact, Phrase, Broad) before adding keywords or negative keywords. Avoid default Broad match settings, save time, and reduce errors with an easy-to-use, privacy-focused tool.

  • Kenshoo Landing page
    Landing page //
    2023-08-06

Google Ads Keyword Match Type Helper

Website
ignitemarketing.com
$ Details
free
Release Date
2023 February
Startup details
Country
Canada
State
British Columbia
City
Burnaby
Founder(s)
Colin Greig
Employees
1 - 9
Edit details

Kenshoo

Website
kenshoo.com
$ Details
-
Release Date
-
Startup details
Country
Israel
City
Tel Aviv
Employees
500 - 999
Edit details

Google Ads Keyword Match Type Helper features and specs

No features have been listed yet.

Kenshoo features and specs

  • Comprehensive Cross-Channel Management
    Kenshoo provides robust tools for managing advertising campaigns across multiple channels like search, social, and e-commerce, making it easier to centralize efforts.
  • Advanced Attribution Models
    The platform offers advanced attribution models to track and understand the performance of various marketing touchpoints, improving decision-making and budget allocation.
  • AI-Driven Optimization
    Kenshoo leverages artificial intelligence to optimize campaigns in real-time, ensuring that the most effective strategies are employed continuously.
  • Extensive Analytics and Insights
    The platform provides detailed analytics and insights, helping businesses to dig deep into their campaign data to uncover valuable patterns and trends.
  • Scalability
    Kenshoo is highly scalable, accommodating a wide range of business sizes from small companies to large enterprises with complex marketing needs.
  • Integration Capabilities
    Kenshoo integrates seamlessly with various third-party tools, including CRM systems, analytics platforms, and eCommerce solutions, providing a more unified marketing tech stack.

Possible disadvantages of Kenshoo

  • Cost
    Kenshoo can be expensive, especially for smaller businesses or startups that have limited marketing budgets.
  • Complexity
    The platform has a steep learning curve for new users, which can be a challenge for teams without a dedicated marketing specialist.
  • Customer Support
    Some users report that customer support can be slow or less helpful, which can be a barrier when issues arise that need immediate attention.
  • Overwhelming Features
    While the vast array of features is a strength, it can also be overwhelming for users who only need basic functionalities and may not utilize the full potential of the platform.
  • Update Frequency
    Frequent updates can sometimes cause disruptions or require significant re-training for users to adapt to new features or changes.

Analysis of Kenshoo

Overall verdict

  • Kenshoo is considered a strong choice for businesses looking for a robust solution to manage their digital marketing efforts. Its ability to integrate with multiple platforms and provide detailed analytics makes it highly beneficial for marketers aiming to enhance their digital strategy.

Why this product is good

  • Kenshoo (now rebranded as Skai) is a leading marketing technology platform that specializes in data-driven insights and omnichannel marketing optimization. It offers advanced analytics, comprehensive ad management tools, and integration across various platforms like search, social, ecommerce, and more. This enables businesses to create, manage, and optimize their campaigns effectively, driven by data-backed strategies.

Recommended for

    Kenshoo is recommended for medium to large enterprises that require a comprehensive solution for managing complex marketing campaigns across different channels. It is especially beneficial for businesses in retail, ecommerce, financial services, and travel industries that benefit from data-driven marketing insights and strategies.

Google Ads Keyword Match Type Helper videos

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Kenshoo videos

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Kenshoo Search

More videos:

  • Review - Q4 2018 Kenshoo Digital Marketing Quarterly Trends
  • Review - Kenshoo - Search and Social

Category Popularity

0-100% (relative to Google Ads Keyword Match Type Helper and Kenshoo)

Google Ads Keyword Match Type Helper

Kenshoo

Chrome Extensions
100 100%
Chrome Extensions
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
PPC
100 100%
PPC
0% 0
Advertising
0 0%
Advertising
100% 100

Questions and Answers

As answered by people managing Google Ads Keyword Match Type Helper and Kenshoo.

What makes your product unique?

Google Ads Keyword Match Type Helper's answer

Our extension restores the ability to select keyword match types (Exact, Phrase, Broad) directly within Google Ads, even for bulk keyword additions. Unlike other tools, it works seamlessly across all keyword screens, ensuring precise control, time savings, and error reduction without external data sharing.

Why should a person choose your product over its competitors?

Google Ads Keyword Match Type Helper's answer

Our extension stands out for its simplicity, privacy, and functionality. It integrates directly into Google Ads, eliminating the need for third-party tools or manual edits. By supporting bulk updates and working across all keyword management screens, it streamlines workflow like no other.

How would you describe your primary audience?

Google Ads Keyword Match Type Helper's answer

Digital marketers, Google Ads managers, and PPC professionals who frequently manage keyword match types. This audience values tools that enhance efficiency, reduce repetitive tasks, and maintain control over campaign performance.

What's the story behind your product?

Google Ads Keyword Match Type Helper's answer

When Google removed the ability to easily select match types while adding keywords, PPC managers faced time-consuming and error-prone workflows. We developed this extension to bring back that essential functionality, streamlining campaign management for professionals worldwide.

Which are the primary technologies used for building your product?

Google Ads Keyword Match Type Helper's answer

Our extension leverages modern web technologies like JavaScript, HTML, and CSS to seamlessly integrate with Google Ads. It's designed for compatibility, speed, and a user-friendly experience, ensuring effortless keyword management.

Who are some of the biggest customers of your product?

Google Ads Keyword Match Type Helper's answer

Our extension is trusted by PPC professionals, digital marketing agencies, and businesses managing large-scale Google Ads campaigns. While specific customers aren’t disclosed for privacy, users range from small businesses to enterprise-level advertisers optimizing global campaigns.

User comments

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What are some alternatives?

When comparing Google Ads Keyword Match Type Helper and Kenshoo, you can also consider the following products

WordStream - WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

SEO Scout - Get instant insights into growing your traffic:

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

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