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AdRoll VS Kenshoo

Compare AdRoll VS Kenshoo and see what are their differences

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Supercharge your Ad audiences with AI featured
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AdRoll logo AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Kenshoo logo Kenshoo

Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.
  • AdRoll Landing page
    Landing page //
    2018-10-09
  • Kenshoo Landing page
    Landing page //
    2023-08-06

AdRoll features and specs

  • Comprehensive Ad Solutions
    AdRoll provides a wide range of ad formats including display, social, and email, making it a one-stop-shop for comprehensive marketing strategies.
  • Retargeting Capabilities
    AdRoll is particularly strong in retargeting, enabling businesses to re-engage previous visitors with tailored ads that can lead to higher conversion rates.
  • Analytics and Reporting
    The platform offers robust analytics and reporting tools to track campaign performance, providing insights that can be used to optimize future campaigns.
  • Third-Party Integrations
    AdRoll integrates with a variety of third-party services including major e-commerce platforms and marketing tools, which can streamline marketing efforts.
  • User-Friendly Interface
    The interface is designed to be user-friendly, making it easier for businesses to set up and manage their ad campaigns without requiring advanced technical skills.

Possible disadvantages of AdRoll

  • Cost
    AdRoll can be expensive, particularly for small businesses with limited budgets, as costs can add up quickly based on campaign scale and duration.
  • Complex Pricing Model
    The pricing model can be complex and somewhat opaque, making it challenging for users to estimate their monthly expenses accurately.
  • Limited Customization
    While AdRoll offers various ad formats, some users might find the customization options for creative elements limited compared to other platforms.
  • Customer Support
    Though generally helpful, some users have reported delays and varying levels of effectiveness in customer support, which can be problematic when immediate assistance is needed.
  • Learning Curve
    For users new to digital marketing, there can be a steep learning curve to effectively use all of AdRoll’s features and capabilities.

Kenshoo features and specs

  • Comprehensive Cross-Channel Management
    Kenshoo provides robust tools for managing advertising campaigns across multiple channels like search, social, and e-commerce, making it easier to centralize efforts.
  • Advanced Attribution Models
    The platform offers advanced attribution models to track and understand the performance of various marketing touchpoints, improving decision-making and budget allocation.
  • AI-Driven Optimization
    Kenshoo leverages artificial intelligence to optimize campaigns in real-time, ensuring that the most effective strategies are employed continuously.
  • Extensive Analytics and Insights
    The platform provides detailed analytics and insights, helping businesses to dig deep into their campaign data to uncover valuable patterns and trends.
  • Scalability
    Kenshoo is highly scalable, accommodating a wide range of business sizes from small companies to large enterprises with complex marketing needs.
  • Integration Capabilities
    Kenshoo integrates seamlessly with various third-party tools, including CRM systems, analytics platforms, and eCommerce solutions, providing a more unified marketing tech stack.

Possible disadvantages of Kenshoo

  • Cost
    Kenshoo can be expensive, especially for smaller businesses or startups that have limited marketing budgets.
  • Complexity
    The platform has a steep learning curve for new users, which can be a challenge for teams without a dedicated marketing specialist.
  • Customer Support
    Some users report that customer support can be slow or less helpful, which can be a barrier when issues arise that need immediate attention.
  • Overwhelming Features
    While the vast array of features is a strength, it can also be overwhelming for users who only need basic functionalities and may not utilize the full potential of the platform.
  • Update Frequency
    Frequent updates can sometimes cause disruptions or require significant re-training for users to adapt to new features or changes.

Analysis of AdRoll

Overall verdict

  • AdRoll is generally seen as a good choice for businesses looking to enhance their online marketing efforts through targeted advertising and retargeting strategies. It offers a user-friendly interface and comprehensive support, making it accessible for both small businesses and larger enterprises.

Why this product is good

  • AdRoll is considered a reputable digital marketing platform providing services like programmatic advertising, retargeting, and personalized marketing. It is favored for its robust analytics, expansive display network, and ability to integrate with other marketing tools, helping businesses optimize their advertising strategies and reach their target audience effectively.

Recommended for

    AdRoll is particularly recommended for e-commerce businesses seeking to increase customer engagement and conversions, as well as digital marketing teams looking to streamline and optimize their advertising efforts across multiple platforms.

Analysis of Kenshoo

Overall verdict

  • Kenshoo is considered a strong choice for businesses looking for a robust solution to manage their digital marketing efforts. Its ability to integrate with multiple platforms and provide detailed analytics makes it highly beneficial for marketers aiming to enhance their digital strategy.

Why this product is good

  • Kenshoo (now rebranded as Skai) is a leading marketing technology platform that specializes in data-driven insights and omnichannel marketing optimization. It offers advanced analytics, comprehensive ad management tools, and integration across various platforms like search, social, ecommerce, and more. This enables businesses to create, manage, and optimize their campaigns effectively, driven by data-backed strategies.

Recommended for

    Kenshoo is recommended for medium to large enterprises that require a comprehensive solution for managing complex marketing campaigns across different channels. It is especially beneficial for businesses in retail, ecommerce, financial services, and travel industries that benefit from data-driven marketing insights and strategies.

AdRoll videos

+ Add

AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos:

  • Demo - AdRoll Dashboard Demo
  • Review - Using Adroll to Retarget

Kenshoo videos

+ Add

Kenshoo Search

More videos:

  • Review - Q4 2018 Kenshoo Digital Marketing Quarterly Trends
  • Review - Kenshoo - Search and Social

Category Popularity

0-100% (relative to AdRoll and Kenshoo)

AdRoll

Kenshoo

Ad Networks
61 61%
Ad Networks
39% 39
Advertising
62 62%
Advertising
38% 38
Small Business
62 62%
Small Business
38% 38
Marketing
75 75%
Marketing
25% 25

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdRoll and Kenshoo

AdRoll Reviews

10 Alternatives To Google And Facebook Ads
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com
10 Alternatives To Google AdWords
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com

Kenshoo Reviews

We have no reviews of Kenshoo yet.
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What are some alternatives?

When comparing AdRoll and Kenshoo, you can also consider the following products

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

WordStream - WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

Smartly.io - Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

Criteo Dynamic Retargeting - Re-engage shoppers throughout their path to purchase with tailored ads, designed for measurable performance. Trusted by over 14,000 marketers worldwide.

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