Software Alternatives & Reviews

FloristWare VS Marketo

Compare FloristWare VS Marketo and see what are their differences

FloristWare logo FloristWare

FloristWare is a powerful, affordable and east-to-use order-taking and POS/Shop Management System that helps retail florists run their flower shops more efficiently and profitably.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • FloristWare Landing page
    Landing page //
    2022-11-03

FloristWare helps florists streamline and automate the time-consuming and repetitive tasks in running a retail flower shop. Powerful delivery management/route optimization features help them deliver more flowers orders with less gas and fewer drivers. A mobile floral delivery app helps those drivers and allows you to send real time delivery confirmations – with photo, video and signature capture – by email and/or text message. FloristWare also integrates with the most popular e-commerce websites for florists including those from Flower Shop Network and Shopify.

  • Marketo Landing page
    Landing page //
    2023-07-17

FloristWare features and specs

  • Floral Delivery Management & Route Optimization: Yes
  • Mobile Floral Delivery App: Yes
  • Real Time Floral Delivery Confirmations: Yes
  • Flower Shop Network Compatible: Yes
  • Shopify Website Integration: Yes

Marketo features and specs

No features have been listed yet.

FloristWare videos

FSN Interviews Mark of Floristware POS

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to FloristWare and Marketo)
Florist Software
100 100%
0% 0
Email Marketing
0 0%
100% 100
Flowers
100 100%
0% 0
Marketing Automation
0 0%
100% 100

Questions and Answers

As answered by people managing FloristWare and Marketo.

What's the story behind your product?

FloristWare's answer

FloristWare was first created in the early 2000's for use by a high-volume family owned flower shop that was not willing to pay the $20K plus that was charged by other floral-specific POS systems at the time. It was released to the public in 2005 and was the first floral POS system to use a pay-as-you-go SAAS model with no contracts, commitments or big up-front payment.

Since then FloristWare has worked with hundreds of real local florists and been a strong supporter of the retail floral industry and member off organizations like SAF (the Society of American Florists), GLFA (Great Lake Floral Association) and AIFD (American Institute of Floral Designers).

How would you describe your primary audience?

FloristWare's answer

FloristWare is the ideal POS system for any retail florist that is serious about taking their business to the next level by streamlining and automating the many time consuming and repetitive tasks involved in running a flower shop and providing a higher level of customer service.

What makes your product unique?

FloristWare's answer

FloristWare offers the kind of quality and support associated with wire service systems that cost many times more. It also focusses on doing one thing (Floral POS) really well and providing tight integrations with the best websites, merchant service providers, etc. Most other floral-specific POS systems try and lock the florist into their POS, their website, their expensive credit card processing etc.

Why should a person choose your product over its competitors?

FloristWare's answer

FloristWare has been doing this a long time and understands and respects the needs of busy florists. Our clients only ever deal with dedicated, full-time support professionals that are located right here in North America, each with at least ten years of experience in the retail flower business. We don't ever outsource to overseas call centres or expects our clients to suffer through AI or chatbots.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare FloristWare and Marketo

FloristWare Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing FloristWare and Marketo, you can also consider the following products

Curate Proposals - Your clients deserve a proposal that reflects the brand that you've worked hard to build. Increase bookings with interactive, brand-worthy proposals.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Floranext - Flower shop software to manage orders and customers. Floral Point of Sale, Websites, and Wedding/Event Proposals - on Web and iPad.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Hana POS - Hana Florist POS Software specially designed for Florist with dynamic features.

Pardot - Salesforce B2B marketing automation