Software Alternatives & Reviews

Exponea VS Marketo

Compare Exponea VS Marketo and see what are their differences

Exponea logo Exponea

Exponea Packages. Our happiest customers are medium and large-sized B2C companies that generate a major part of their revenue online. Their average Net Promoter Score® is over 60.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Exponea Landing page
    Landing page //
    2023-02-07
  • Marketo Landing page
    Landing page //
    2023-07-17

Exponea videos

Exponea (Customer Data Platform): A Quick Software Overview

More videos:

  • Review - Exponea x River Island Video - Next Level E-Commerce
  • Review - Виктор Крылов, Exponea - Время сеять, время жать

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Exponea and Marketo)
Email Marketing
19 19%
81% 81
Business & Commerce
100 100%
0% 0
Marketing Automation
8 8%
92% 92
Email Marketing Platforms

User comments

Share your experience with using Exponea and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Exponea and Marketo

Exponea Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Exponea is a customer data platform and an enterprise-level marketing automation tool for eCommerce businesses.
Source: encharge.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Exponea seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Exponea mentions (1)

  • Facebook Is Receiving Sensitive Medical Information from Hospital Websites
    To be fair, the majority of those gstatic connections are for things like fonts. When you are actually logged in there,s only one (for a font), and that is cached by the browser (because you've received it already). Worryingly, I saw requests (that ublock stopped) to https://exponea.com/, dc.services.visualstudio.com/v2/track, and googletagmanager, _and_ if I book an appointment it sends the details of the booking... - Source: Hacker News / almost 2 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Exponea and Marketo, you can also consider the following products

Emarsys - B2C marketing automation software.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Pardot - Salesforce B2B marketing automation

Synthesio - Synthesio is a social intelligence tool or a marketing software that is specially made for the purpose of social media monitoring and social analytics.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.