Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
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I used Experiture for just over a year and they were so-so, not slick and sexy like some other UIs. They're also not as cheap as some of the big guys like Constant Contact or SendGrid. Deliverability became an issue for us so we had to find a new service.
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