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Drift VS Optimizely

Compare Drift VS Optimizely and see what are their differences

Setuply
Setuply: Transform Clients into Brand Advocates. An AI-powered, purpose-built platform for client onboarding and lifecycle management, helping B2B teams accelerate revenue recognition, boost retention, and scale operations with confidence. featured
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Drift logo Drift

A messaging app that helps you grow your business.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Drift Landing page
    Landing page //
    2023-10-23
  • Optimizely Landing page
    Landing page //
    2023-10-04

Drift

Website
drift.com
Pricing URL
Official Drift Pricing
Release Date
2015 January
Startup details
Country
United States
State
Massachusetts
City
Boston
Founder(s)
David Cancel
Employees
250 - 499
Edit details

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
Release Date
-
Edit details

Drift features and specs

  • Real-time Customer Engagement
    Drift allows you to engage with website visitors in real-time through live chat, helping to convert leads faster and improving customer service.
  • AI-Powered Chatbots
    Drift provides AI-powered chatbots that can handle basic customer inquiries and route them to the appropriate representative, saving time and resources.
  • Advanced Analytics
    Drift offers comprehensive analytics tools to track chat performance, customer behavior, and conversion rates, which helps businesses make informed decisions.
  • Integration Capabilities
    Drift integrates well with popular CRM systems, marketing tools, and other third-party applications, enhancing overall workflow and data synchronization.
  • Customizable Chat Widgets
    Drift provides customizable chat widgets that can be tailored to match the branding and specific needs of your website, offering a cohesive user experience.

Possible disadvantages of Drift

  • Cost
    Drift can be relatively expensive compared to other live chat solutions, making it less accessible for small businesses or startups with limited budgets.
  • Complexity
    The platform has a steep learning curve, especially for those who are not tech-savvy, which can make the initial setup and usage challenging.
  • Limited Features in Free Plan
    The free version of Drift offers limited features, which may not meet the needs of businesses looking for more advanced functionalities.
  • Performance Issues
    Some users have reported occasional performance issues, such as lagging or downtime, which can disrupt customer engagement efforts.
  • Over-Reliance on Automation
    While AI-powered chatbots are a significant advantage, an over-reliance on them can sometimes lead to a lack of personal touch, potentially alienating customers.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Drift videos

+ Add

Drift Review | Adam LZ's 240sx

More videos:

  • Review - THE BEST CAR I'VE EVER DRIFTED! 489Whp C6 Corvette Drift Review
  • Review - YouTubers Drift Crashes

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Drift and Optimizely)

Drift

Optimizely

Customer Support
100 100%
Customer Support
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
CRM
100 100%
CRM
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using Drift and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Drift and Optimizely

Drift Reviews

Top 14 AI Lead Generation Software & Tools: A Detailed Comparison
CIENCE offers a complete lead generation solution, combining human expertise with AI-driven tools like MemoryAI for multi-threaded outreach—something tools like Instantly.ai or Copilot.ai lack. Unlike Seamless.ai, which focuses on contact discovery, or Drift, limited to conversational AI, CIENCE covers the full process, from outreach to appointment setting.
Source: www.cience.com
10 best Manychat alternatives in 2024 (free & paid)
Drift is a platform for conversational marketing, sales, and service. You can use it to connect with your website visitors, answer their questions and get insight into their preferences, collaborate with teammates to sell faster, and more.
Source: chatfuel.com
12 Best Free Chrome Screen Recorder with audio 2022
Drift is also a noteworthy screen recorder for Google Chrome, with which you can easily record videos, screens, and GIFs. It also allows you to record voice and mouse movements from any window.
Source: www.geekersoft.com
The 36 Best Marketing Automation Tools to Use in 2020
Drift is a conversational marketing and sales platform that helps you connect with the leads that are ready to buy. Drift is the first company to leverage the power of live chat and automated chatbots for sales purposes. Since their launch in 2014, they’ve established themselves as the best customer messaging platform to help you book more sales meetings, shorten your sales...
Source: encharge.io

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Drift seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Drift mentions (1)

  • Why is google chrome bypassing my firewall?
    I have a ZYXEL C3000Z modem/router and setup the "Website Blocking" for drift.com. When I use IE, Edge, Firefox, all have page block site from the router which is what I want. Source: almost 4 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Drift and Optimizely, you can also consider the following products

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Zendesk - Zendesk is a beautiful, lightweight help-desk solution.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Freshdesk - Freshdesk is a cloud-based customer support software that lets you support customers through traditional channels like phone and email, social channels like Facebook and Twitter, and your own branded community

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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