Software Alternatives, Accelerators & Startups

Customer.io VS Google Analytics

Compare Customer.io VS Google Analytics and see what are their differences

Customer.io logo Customer.io

We make it easy to send emails triggered by user behavior. Build, measure and improve your emails to activate and retain users

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Customer.io Landing page
    Landing page //
    2023-10-08
  • Google Analytics Landing page
    Landing page //
    2023-08-26

Customer.io videos

Intercom vs Customer.io vs Zendesk Connect? What's the Best Tool?

More videos:

  • Review - Get to know Customer.io
  • Review - Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Customer.io and Google Analytics)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Customer.io and Google Analytics. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Customer.io and Google Analytics

Customer.io Reviews

15 best user onboarding software you need to try in 2023
With a focus on messaging, Customer.io lets you create sales workflows around various pushes and nudges, across a range of channels. Email, SMS messages, and push notifications can all be built into an engagement campaign designed to pique curiosity.
15 Mailchimp Alternatives for SaaS Companies
What's more, Customer.io offers advanced automated or API-triggered workflows and various advanced functionalities like time delay or time windows to ensure that you reach customers at the best time for them to take action.
Source: userlist.com
"Pay 880$ per month" - Intercom
Did you find any good option in place of customer.io ? As customer.io seems very expensive once your contact numbers increase.
The 36 Best Marketing Automation Tools to Use in 2020
Some tools like Customer.io, Autopilot, and Encharge merge the gap between marketing and transactional emails and provide a cohesive platform to automate the whole customer journey from a lead to an active user. However, there are platforms like Sendgrid and Mailgun that focus specifically on transactional emails. These infrastructure platforms are usually used by developers...
Source: encharge.io

Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Social recommendations and mentions

Google Analytics might be a bit more popular than Customer.io. We know about 36 links to it since March 2021 and only 27 links to Customer.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Customer.io mentions (27)

  • Self-hostable SMS automation
    I just added SMS as a messaging channel to Dittofeed (MIT licensed customer.io alternative). Source: 8 months ago
  • Is this a good use case for Autogpt ?
    Sounds like you need good old automation. Zapier, customer.io, pipedream are some. Source: 12 months ago
  • MarTech Edge Interview with Jason Lyman, Chief Marketing Officer, Customer.io
    Since joining Customer.io, I have focused on getting to know our ideal customer profile, assessing the competitive landscape, and understanding current market trends. These insights have allowed me to revamp marketing's objectives and set clear goals for the year. I'm looking forward to leveraging what I've learned in past roles to mature the marketing function at Customer.io, better support our customers, and... Source: about 1 year ago
  • Newsletter or phishing?
    Looks like Notion uses customer.io for emails, so probably just a basic marketing/newsletter emails from Notion. Source: about 1 year ago
  • 💰 My Frugal Indie Dev Startup Stack
    The final note I'll make is that I've hand-rolled a few additional features that people are normally paying for. For example, I don't use Mailchimp or any tool like that — I send my marketing mail straight via Sendgrid. I dont use customer.io for my email sequences — even though it's very good — because I was able to just build my own email sequencing system. Time will tell whether I end up needing to replace my... - Source: dev.to / over 1 year ago
View more

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 9 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 9 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 9 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 10 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 11 months ago
View more

What are some alternatives?

When comparing Customer.io and Google Analytics, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Matomo - Matomo is an open-source web analytics platform

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.