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CleverTap VS Marketo

Compare CleverTap VS Marketo and see what are their differences

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CleverTap logo CleverTap

CleverTap offers blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified solution.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • CleverTap Landing page
    Landing page //
    2023-04-26
  • Marketo Landing page
    Landing page //
    2023-07-17

CleverTap videos

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CleverTap Explainer Video: How to Use our App Analytics, Segmentation and Engagement Platform

More videos:

  • Review - CleverTap: Building a Fully Version Controlled Infrastructure as Code on AWS
  • Review - Life of a Product Designer at CleverTap

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to CleverTap and Marketo)

CleverTap

Marketo

Analytics
100 100%
Analytics
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Marketing Automation
9 9%
Marketing Automation
91% 91

User comments

Share your experience with using CleverTap and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare CleverTap and Marketo

CleverTap Reviews

Find the Best Mixpanel Alternatives for Your Product Team
Clevertap is a platform that focuses on increasing user retention and customer loyalty on mobile apps. It focuses mainly on the needs of companies in the consumer sector, and relies heavily on AI to suggest the best paths to improve conversions and revenue. While the tool does record many mobile behavioral events out of the box, any significant customization will require the...
Source: heap.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, CleverTap seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

CleverTap mentions (3)

  • CleverTap appoints Sidharth Pisharoti as Chief Revenue Officer to drive growth across India, META, and Asia Pacific
    Mountain View, Calif., & Mumbai, India, July 11, 2023 - (ACN Newswire) - CleverTap, the all-in-one engagement platform, today announced the appointment of Sidharth Pisharoti as the new Chief Revenue Officer. In his new role, Sidharth will be responsible for driving CleverTap's growth across India, META, and Asia Pacific regions, as well as designing and executing the company's go-to-market strategy. Read more. Source: 10 months ago
  • CRM for WEB 3 companies
    Previously I've worked with Braze and Leanplum (now CleverTap). And those seem to be the industry leaders from the price <> performance aspect. Source: about 1 year ago
  • Welcome to CleverTap!
    Join the 10,000+ mobile brands around the world who trust CleverTap to boost app engagement and unlock growth. Source: over 1 year ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing CleverTap and Marketo, you can also consider the following products

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pathmatics - Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Optmyzr - Optmyzr AdWords Tools. Optimization Solutions, Quality Score Tracker, Landing Page Checker, and more. Free Trial Available.

Pardot - Salesforce B2B marketing automation

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