Software Alternatives, Accelerators & Startups

Back4App VS Marketo

Compare Back4App VS Marketo and see what are their differences

Back4App logo Back4App

Low code backend to build apps faster and scale easily.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Back4App Landing page
    Landing page //
    2021-10-13

Back4App supports developers and companies to accelerate backend development, improve development productivity, reduce time to market, and scale applications without managing infrastructure.

  • Marketo Landing page
    Landing page //
    2023-07-17

Back4App videos

Serverless GraphQL #01 - Introduction to GraphQL on Parse using Back4App

More videos:

  • Tutorial - How to create an App on back4app and manually add the data.

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Back4App and Marketo)
Backend As A Service
100 100%
0% 0
Email Marketing
0 0%
100% 100
Developer Tools
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Back4App and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Back4App and Marketo

Back4App Reviews

What is AWS Amplify? - AWS Amplify Alternatives
Back4app is undoubtedly one of the most intriguing and high-quality free platforms for developing mobile and online apps.
Source: mindmajix.com
2023 Firebase Alternatives: Top 10 Open-Source & Free
Companies and development teams can definitely choose Back4App, a Firebase alternative, because it can process more than 3.5 billion requests on a monthly basis. Correspondingly, if you want Firebase-like services with massive community support, then Back4App can again satisfy you with a community of 190K+ developers from more than 100 countries worldwide.
Top 10 Netlify Alternatives
Auto-Scaling — Back4App is also a very scalable platform just like Netlify. To fulfill the scaling needs of developers, it is constructed with great scalability. Servers could be approached anytime on Back4App to extend and reduce resources.
Top 10 Node JS Hosting Companies
Easy Interface — It is quite convenient to use this Node.js hosting platform because of its simple interface. It provides a spreadsheet-like user interface when it comes to exporting or importing data. Dashboard of Back4App is also easy to handle for novices, and you can even send numerous notifications within some clicks.
10 Best Open Source Firebase Alternatives
Back4App is easy to use, has a multitenant environment, and provides a low latency but fast performance environment. In addition, you get a fully managed service with 24/7 support and cache/CND implemented by default.

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Back4App seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Back4App mentions (1)

  • Where to host a node/postgres/Redis app?
    I'm using back4app.com which is a cloud service for parse server, you can fire cloud code using node. Recently they introduce containers, but I didn't use it. Source: about 1 year ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Back4App and Marketo, you can also consider the following products

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Parse - Build applications faster with object and file storage, user authentication, push notifications, dashboard and more out of the box.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Heroku - Agile deployment platform for Ruby, Node.js, Clojure, Java, Python, and Scala. Setup takes only minutes and deploys are instant through git. Leave tedious server maintenance to Heroku and focus on your code.

Pardot - Salesforce B2B marketing automation