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AppsFlyer VS Pardot

Compare AppsFlyer VS Pardot and see what are their differences

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AppsFlyer logo AppsFlyer

Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.

Pardot logo Pardot

Salesforce B2B marketing automation
  • AppsFlyer Landing page
    Landing page //
    2023-06-19
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

AppsFlyer videos

+ Add

Appsflyer in 2020: What's New and What You Should Know

More videos:

  • Review - AppsFlyer @ MAU 2019: People-Based Attribution – Connecting The Dots Between Customer Touchpoints
  • Review - App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to AppsFlyer and Pardot)

AppsFlyer

Pardot

Fraud Prevention
100 100%
Fraud Prevention
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using AppsFlyer and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppsFlyer and Pardot

AppsFlyer Reviews

We have no reviews of AppsFlyer yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, AppsFlyer seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppsFlyer mentions (1)

  • E-trade app tracking
    The latest versions of the e-trade iOS apps now call-home to launches.appsflyer.com upon launch. This type of thing is usually not a problem for me because I block unwanted DNS requests. However, the e-trade app won't load the accounts page if it cannot reach appsflyer.com. Source: about 3 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing AppsFlyer and Pardot, you can also consider the following products

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

adjust - adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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